Motorola’s New Moto X is Built-to-Order

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Moto X

The new Moto X offers two great features.   The first is a built-to-order phone.

Motorola is attempting to do for the phone what Dell did for computers, assemble made to order devices, custom designed by you. 

Motox turqIts new Moto X Android phone due this summer lets you design your phone on the web through a menu of colors for different parts of the phone, memory options, personal monograms and more. You can also pick accessories in matching colors.

Motorola announced Thursday  its new Moto X will be built the first US-made phone and will be assembled in Ft. Worth, TX.

A second key feature of the phone is its voice operation. You say “Ok Google Now” and then a command for anything from checking the weather to getting directions. 

The AP said about the phone:

“What’s really special about the Moto X has nothing to do with making calls, checking Facebook or holding it in your hands. Rather, it breaks from the pack by allowing for a lot of customization. You can choose everything from the color of the power button to a personalized message on the back cover…The Moto X also offers the ability to get directions, seek trivia answers or set the alarm without ever touching the phone.”— Anick Jesdanun, AP Technology Writer

The phone will also be available from all major carriers and represents Motorola’s attempt at a comeback in the phone space.  It’s the  first phone offered by the company since it was bought by Google in 2011.

The Moto X starts at $199 for a 16GB version with a 2-year contract.  At present you can only customize the phone if you are an AT&T subscriber.

The phone has 8 cores, two devoted to its voice capability and other sensors like gyroscope and accelerometer.

It has a 4.7 inch AMOLED, 720P HD screen and curved back form factor.  Its battery life is 24 hours.  Cameras include a rear 10MP and front 2MP 1080P HD video version.

Source: Motorola, Forbes, Engadget

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