SiriusXM Launches On-Demand Service Today

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Sirius XM Radio launched Tuesday an On-Demand radio service that lets you call up SiriusXM shows at will for users of Apple iPhone, iPad, iPod Touch devices and eventually users of Android devices.

SiriusXM OnDemandIf you download the SiriusXM media player on these gadgets and you are a SiriusXM Internet subscriber, you get free access to over 200 shows, representing over 2,000 hours of programming.

Additionally, the satellite radio company confirmed it is on track to release a Pandora-like service to create your own SiriusXM music channels this year.

CEO Mel Karmazin said, “…We are excited to deliver our new SiriusXM On-Demand service to our subscribers via the internet and smartphones, and our program to launch a personalized music feature via these same channels by the end of the year is on track. We intend to provide more innovative ways for our subscribers to access our best-in-class content…”

Users may access past programs from the company’s archives and from shows including The Howard Stern Show, Bob Dylan’s Theme Time Radio Hour, Tom Petty’s Buried Treasure, select Jimmy Buffett concerts, The Opie & Anthony Show, The Jamie Foxx Show, Ask Martha featuring Martha Stewart, Dr. Laura, The Bob Edwards Show, Mad Dog Unleashed featuring Christopher “Mad Dog” Russo, Ripken Baseball, and Rotten Tomatoes Radio.

They may also call up SiriusXM series such as Artist Confidential and Town Hall specials with Bruce Springsteen, Roger Waters, Tom Petty, Usher, Ringo Starr, Coldplay, Nirvana, Cardinal Timothy Dolan, Coach K, and others as well as other special events.

On Demand programming will be presented with minimal commercials on select shows.  Music programming will have no commercials.

The launch was announced as Sirius XM Radio reported a strong Q2 and increased its subscriber guidance for a second time this year.

The company now expects to add 1.6 million subscribers this year, up from the 1.5 million and 1.3 million estimates earlier in the year.   As reported earlier, the company added a record number of net new subscribers for the post merger period of 622,000 for the quarter, bringing its total subscription base to 22.9 million.

Revenue was $838 million, up 13 percent over last year.  Net income soared to $3.1 billion due to $3 billion tax benefit compared to revenue of $173 million for Q2 last year.

Source: SiriusXM


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