Pandora Listening Hours Up 77% in June

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OAKLAND, Calif.–Pandora, the leading internet radio service, announced today new metrics that were reached in the month of June 2012.

  • Listener hours for Pandora during the month of June 2012 were 1.08 billion, an increase of 77% from 605 million during the same period last year.
  • Share of total U.S. radio listening for Pandora in June 2012 was 5.98%, an increase from 3.37% at the same time last year.
  • Active listeners were 54.5 million at the end of June 2012, an increase of 51% from
    36.1 million during the same time period last year.

Pandora is releasing key audience metrics on a monthly basis to provide the most current information regarding Pandora’s users and usage across platforms.

Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single “seed” – a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological “DNA” and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love.

SOURCE Pandora

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