Some iPhone car radios—the kind where the iPhone snaps into the face of the radio–fare better online than at the car stereo specialist, according to some suppliers and retailers.
The iRoc radio from Jackson Electronics draws 70 percent of its business through online sellers including the iRoc web site, said the company.
Boss Audio will ship in the next couple of weeks a $199 iPhone snap-in radio that it believes will win much of its sales online, or in catalogs. The CD-less AM/FM radio with USB and Bluetooth, has an SD card slot, built-in mic and aux in jack. It can function without the phone as a “CD-less” car radio. It’s called the model 810DBI.
You may remember Devium, which launched the “Dash” iPhone radio on the web site Kickstarter to raise money to fund the project. It received over $73,000 in backing and more than 250 pre-orders online. As of last month it was on track to ship its $300 iPhone/radio in July. (We were unable to reach Devium this month).
The Dash has interchangeable faceplates to work with Android or iPhone smartphones. It has a built-in HD/AM/FM radio, and 3 preamp outputs at 4 volts.
As for the iRoc by Jackson Electronics, CEO Michael Gagliardi expects to see a spike in sales in various retail channels when an iPad adapter for the radio is released. The adapter, originally due at the end of this year, has been delayed most likely until late in Q1 next year, as the device awaits approval from Apple.