JVC Mobile’s fifth “Turn Me On” campaign is a bit different this year. The girls in the car are gone and instead, the company is showing a longer “Rocumentary-style” viral video showing hard rock band Halestorm on a road tour.
The video also shows off JVC’s in-dash AV/ navigation receivers using apps like MotionX GPS and iHeartRadio from a smartphone.
You can view the video here.
JVC’s “Turn Me On” campaigns for car audio launched in 2008 and have won 40 million combined views amounting to over 2 billion brand impressions.
This year’s video will have a 3-episode format. The video above is Chapter 1, which released Tuesday. Each video will show JVC’s in-car AV/navigation receivers with a popular iPhone app.
The company is also launching a Facebook contest to celebrate JVC Mobile’s 30th Anniversary in the USA and the launch of the new video.
Source: JVC Mobile Entertainment
I appreciate your comment – this is a “branding video” promoting the “lifestyle” of JVC as a brand… There are tons of great ways to see the benefit of having, owning or selling JVC Car Audio Products on http://www.mobile.jvc.com (detailed product info), http://www.youtube.com/user/jvccaraudio (30 brand new product-tech videos for 2012 promoting the features and functionality of our new products, and our Facebook Page for Product and Lifestyle content http://www.facebook.com/jvcmobileentertainment etc..
The website and the TMOTR video website http://www.egotv.com/turnmeon have links to all of the pages mentioned above…including a dealer locator.
The sad fact is in the 12V industry if we only focused on product and technologies our brand would not reach anyone besides the shrinking 12V consumer, fan base…making lifestyle type videos adds a little sugar to the 12V cough syrup and gets attention to our brand and to our products.. Go to youtube and look at the Science and Technology Channel – look at the videos views on the majority of the videos…good but not great – then go to the music channel and look at the video views on the majority of that content…BIG difference..
With these videos we reach a much broader audience (including an inherent and loyal band fanbase) in hopes of Turning them On to what we as a company and an industry have to offer – technology, fun and entertainment….which in turn should help to drive traffic to authorized JVC Mobile dealers…
The Turn Me On Series has garnered over 40 million views in the last 4 years…the product tech videos have garnered a few thousand each if that…so we strive to go after the music lover and try to communicate through multiple channels the lifestyle image of our brand, our technologies and help support the people who make the content that we need to make our stereos work and provide entertainment to the end user…artists and musicians..
This is just one piece of the overall JVC Mobile Brand Puzzle..
Are you a JVC dealer if so I would be happy to discuss JVC’s marketing with you and how our brand may be able to support you as dealer..offline..
Chad Vogelsong – GM Marketing JVC Mobile Entertainment
Okay…what exactly is the point of this campaign? Is this geared toward driving traffic to dealers? Does this tout the attributes of the JVC brand? Can this differentiate JVC from Pioneer, Sony, Kenwood or Alpine? Can anyone explain the strategy here? As a dealer myself, I’m confused.