SBN Consumer Attendance up 30%

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Daytona Beach, FL – April 5, 2012  –  At the 26th annual Spring Break Nationals,  general attendance was up 30% this year as economic resurgence is on the horizon.

The surge was due in part to social media and networking to promote the event as well as the standard means of SBN promotion including TV ads, radio spots and street team promotion.

SBN  also combined a trade show with consumer attendance.  It attracted about 250 car audio dealers  to take advantage of show specials offered by Florida’s leading distributors, NuSource, Lesco and Audio America. An additional benefit for dealers was the ability to see manufacturers products on display in the Exhibit Hall.

“I’m pleased with the trade attendance” says SBN Founder and Producer Paul Papadeas, “as a car audio dealer for 38 years, we’ve structured SBN to be more than consumer entertainment, we’re also very serious about business”.

This year’s seminar sessions took a new turn as SBN opened educational doors to consumers. “With the tremendous consumer awareness deficit our products face, we feel it’s high time to introduce some consumer training” cites Papadeas.

Alpine and JL Audio were the headliners holding sessions to dealers and consumers on Saturday and Sunday with a better than expected attendance. Industry veteran Ray Windsor of German Maestro held seminars for Autosound Dealers with the hot topic of closing sales in the smart phone / internet age.

 

SBN analytics this year confirmed that the event has surpassed any Spring Break involvement and the majority of attendees are automotive enthusiasts easily influenced by SBN’s trade exposure. “Even with the expansion to the Ocean Center a few years ago, it appears we have again outgrown the venue” says Papadeas. “We entertain a vast group of individuals every year at SBN, the least of which are Spring Breakers! There are Autosound Distributors, Car Show fans, Soundoff fans ‘Techies’, Bass Heads and Sound-Q aficionados, all of which need separate areas to enjoy themselves and do business. These different genres all don’t really fit in one or two spaces”.

Plans for SBN 27 have already begun considering input from industry proponents and a pending announcement that will ultimately escalate participation.

For more information please contact Paul Papadeas at [email protected] or call 386 767 3030.

(This press release was edited by CEoutlook).

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