Best Buy is partnering with 49-store chain Car Toys, based in Seattle to “reinvent our service model from the bay right to the sales floor,” in car electronics, it said it a notice to certain industry members.
It will involve a “store within a store” sales team at Best Buy that is highly trained in car electronics and a system of motivating sales personnel, said the notice.
The trial is expected to launch in West Philadelphia and Pittsburgh.
Car Toys said it had “no comment” on the matter and Best Buy did not respond to our phone inquiry.
The notice said that the program will be lead by Best Buy’s Damien Harmon, senior director of channel operation for portable electronics.
Industry members familiar with the matter said that Best Buy and Car Toys have been talking about a partnership for over a year.
Car Toys has already teamed with Best Buy in a few markets in a test trial to sell car stereo to car dealerships or “expeditor” sales. The new program would represent an expansion of that program into sales to consumers.
The notice added, “Through this partnership, we have designed an experiment that will not only re-establish Best Buy and Autotechs as an authority in the Mobile Electronics industry, but also provide an environment for our employees to have a career path both in mastery and mobility.”