For all those wishing for more car electronics promotional dollars it’s hard not to be impressed by the scope of OnStar’s new retail FMV campaign that launches Monday.
TV ads will run during The Bachelorette, Shark Tank, Same Name, So You Think You Can Dance, and other shows to promote OnStar’s $299 mirror that brings its service to non-GM vehicles including Fords, Toyotas, and Chryslers for the first time,
Then an online media campaign launches August 8 and OnStar will also continue its “Real Calls” radio spots depicting true OnStar situations and rescues.
A “Power of the Box” ad invites viewers to enter the safer world inside the OnStar FMV box.
“The campaign is a multimedia experience that connects consumers to OnStar FMV and communicates a whole new world of safety and connectivity that is now available to be added to millions of vehicles currently on the road,” said Sam Mancuso, chief marketing officer at OnStar.
The campaign was created by Campbell Ewald.