Crutchfield Looks to Expand House Brand Car Audio

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Crutchfield may expand its 18-month-old house brand called Sound Ordnance, which has been performing well for the online/catalog seller.

Crutchfield may expand car audio house brandThe company is investigating add more SKUs and more categories in areas including car audio this fall, said director of mobile electronics, Jeff Fay.

The house brand has proven a strong seller, he claims. An 8-inch powered sub is the most popular powered sub on the site. The model B-8PT has been rated by 187 people and received a 4.5 out of 5 star rating. It puts out 120 watts and is small enough to fit under any seat. The B-8PT at $199 is listed as out of stock presently on

A passive $79 Sound Ordnance amp sub has also received a 5 star rating, Fay said.

The brand launched in January 2010 after several of Crutchfield’s budget amp and speaker brands stopped producing.

The aim was to create a value speaker that “focused less on flashy cosmetics and get more to the root with value performance,” said Fay. At price points “where you typically get a cheap mylar tweeter, we have silk dome and we have bigger heat sinks,” he said. The products have a 3-year warranty, typically found on higher end or expediter-grade products.

Crutchfield recently added a line of PA products under the brand for churches and schools.

Source: CEoutlook

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  1. Pray tell…what is a “passive” amp???

    Quote “A passive $79 Sound Ordnance amp has also received a 5 star rating, Fay said.”

    Haven’t heard about those

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