Pioneer: Navi Shortages to Clear in 30 Days

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Pioneer said it expects to fill backorders on its new in-dash navigation models—the AVIC-X930BT and AVIC-Z130BT-–in 30 days, according to Senior VP Marketing and Product Planning Car Electronics Larry Rougas.

Pioneer backorder on navigationDealers say they are in short supply on the products, with some claiming large outstanding orders over a month on backorder.

Rougas cited “spot shortages” and said, “Within 30 days we expect to be caught up.”

Demand for the units was higher than expected and Rougas said a possible reason is the earthquake in Japan in March.  Retailers may be stockpiling the models, in anticipation of shortages later this summer. Since the industry works on a 4 month manufacturing lead time, any impact from the earthquake will likely hit this July or August.

The AVIC-X930BT is an in-car AV and navigation unit with Pandora control and the ability to control apps like Facebook and Twitter from the radio screen (through Aha Radio). It has a 6.1 inch screen and Bluetooth at a street price of about $799.

The AVIC-Z130BT moves up to a 7 inch screen and adds HD Radio at $1199.

Source: CEoutlook

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1 Comment

  1. No big deal… I will just continue to sell Sony nav’s all day long day after day until then. Pioneer keeps saying “allocated” tells us to way over order so we get one or two nav’s. No thanks. I’ll sell another vendor who does not play those games.

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