Advanced driver safety features like lane departure warning and adaptive speed control crossed a threshold this year, and are entering the mainstream new car market.
Advanced driver assistance Systems (ADAS) in new cars should near $10 billion this year, skyrocketing to $130 billion worldwide in 2016, said ABI Research.
Sensors have improved and they now cost less. Plus the features have expanded. It used to be that lane departure warning just gave you a simple alert when you strayed over the line. Now it also corrects the lane drift.
Some blind spot detectors that are radar-based, now help you park. Imagine that you are backing out of a parking space at the mall and there’s a car coming up your row. The blind spot detector can alert you of the car approaching.
In terms of the aftermarket, we’re seeing more activity in advanced driver safety. Audiovox plans to ship a $599 aftermarket lane departure/collision warning system around early January (originally slated for June). Mobileye’s aftermarket system is shown here.
Source: ABI Research