MERA Seminars at SBN Announced

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If you missed the KnowledgeFest industry trade show in Dallas last fall, no worries, you can get a healthy dose of industry spring training at a mini KnowledgeFest to be held during Spring Break Nationals next month.

MERA holds seminars at Spring Break NationalsThe schedule of seminars for the event has just been announced by the Mobile Electronics Retailers Association (MERA), which sponsors KnowledgeFest and the mini event during SBN.

Seminars include an industry roundtable to include OnStar’s director of retail marketing and sales Michael Solomon.

Another seminar is on the changing game in car AV installation and there are technical seminars on fabricating and remote start troubleshooting.

The industry training will be held Saturday, March 19 through Sunday, March 21 at the SBN Car Audio Expo in Daytona Beach.

Also on Monday, March 21—the trade-only day of the Spring fest—Installer Institute will hold drawings for free training classes (a $3,900 value). The drawings will be held at the close of the MERA seminars on Monday afternoon. Winning dealers get a 1 week class and may choose topics like Advanced Fabrication or Painting and Welding or Leather Interior Installations. Dealers must be present to win but they can sign up online at

MERA KnowledgeFest seminars are as follows:

Saturday March 19, 2011
MERA Industry Round Table – 6:00pm-7:00pm
Special Guest: Michael Solomon – OnStar
Jeff O’Heir – Dealerscope
Additional guests TBA
Moderator: Chris Cook

Sunday March 20, 2011
The Installation Game is Changing, an Inside Look – 10:00am-11:00am
Instructors: Rick Ross – Scosche
Eric LeClerc – AAMP of America/iSimple

Tuning Cars: An Introduction to Vehicle Acoustics 11:15am-12:15pm
Instructor: Andy Weymer – Harman/JBL

Remote Start and Security Installation – Troubleshooting – Data Integration – 1:15pm-2:15pm
Instructor: Phil Cartier – AutoPage

Were you Really Going to Sell That System? Part One (1) – 3:00pm-5:00pm

Instructors: Jason Sayen & Steve Turrisi – JL Audio

Monday March 21, 2011
Were you Really Going to Sell That System? Part Two (2) – 10:00am-12:15pm
Instructors: Jason Sayen & Steve Turrisi – JL Audio

Selling What You Can’t See – 1:15pm-2:15pm
Instructor: Vince DeStefano – PowerBass
Don’t Prefab, Formulate and Fabricate! – 3:00pm-3:45pm
Instructors: Gary Biggs – Harman/JBL
John Catalano – AAMP of America/Select Products

New Time Saving – Money Making Tools Exposed! (OEM Integration) – 4:00pm-5:00pm
Instructors: Derek Schmiedl – NAV-TV
Juan Lugo – METRA/Axxess

Source: MERA and Spring Break Nationals

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