Bullet Liner will start selling roll out sound deadening material for the aftermarket and has hired Kevin Kraack, formerly marketing director of Vizualogic as its western regional manager.
Bullet Liner already produces spray-on sound deadening and protective coating used on truck beds but will soon add roll out material that can be used in aftermarket auto sound installations to stop speaker rattling and engine noise. The company will also release a do-it-yourself kit for consumers.
Bullet, owned by Burtin Polymer Laboratories of Georgia, is now setting up a rep and dealer network.
The company plans a national print campaign with tie-ins to Xtreme sports celebrities. It has hired “Gunny,” whom you may recognize from Geico commercials, as a promotional spokesman.
More info on the Bullet aftermarket roll out material and pricing has yet to be announced.
Source: Bullet Liner