Ford said its Sync radio system has been installed in more than 3 million vehicles, since it was first introduced late in 2007.
Ford claims the radios continues to gain in popularity. Customers purchase the Sync option when available nearly 80 percent of time on 2011 models. That figure is up about 4 percentage points from 2010.
Also, more than 80 percent of Sync owners are likely to recommend the system to others, claims Ford. That’s a 5 percentage point improvement over last year.
“When we introduced Sync, we were committed to making voice recognition a highly useful tool for the driver, and this research confirms we’re on track,” said Jim Buczkowski, director of Ford electronics and electrical systems engineering, and research. “Ford remains committed to being the company that will continue to raise the bar on voice recognition as the primary user interface – giving customers the connectivity they want while helping them keep their eyes on the road and hands on the wheel.”
About 55 percent of smartphone owners prefer voice commands as their user interface found a Consumer Electronics Assoc. study, said Ford.
Source: Ford via PRNewswire