The Mobile Electronics Specialists of America (MESA) buying group has launched an animated holiday TV commercial that is available to its retail members.
MESA is calling the 30-second ad and its companion promos, “the first complete marketing campaign for the independent retailer.” Watch it here:
“Many of our members have always wanted to run TV ads but by the time they spent $10,000 to $15,000 producing a commercial they would have no budget left for running it,” said MESA executive director Ryan Gunter. Through MESA, the ads are now affordable to specialists.
With theme of “Not So Silent Night,” the commercial is accompanied by a 60-second radio spot and other in store point of purchase materials and web banners.
The group hopes to produce 3 or 4 such ad campaigns a year. “We will be focusing on themes like amps and sub’s, Dad’s and Grad’s, security, remote start, Back to School, etc. This will build a library of promotional materials and TV and radio commercials that our members will be able to pull from whenever they need to,” said Gunter.
MESA recently added its 21st retail member, Sound Waves of Parsippany, NJ.