Reese Haggott, Industry Founder Passes

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Reese Haggott, one of the most important and charismatic leaders in car AV electronics passed away over the weekend of pancreatic cancer at the age of about 70, according to industry members close to him.

He was known as a visionary who helped transform car audio from a low fi hobby to a thriving business that included hifi components worthy of any Lamborghini.

From 1978 to 1986, he led Alpine Electronics, where he became senior VP, and then worked at Eclipse and Coustic.

Haggott, with his cowboy style, big personality and bold vision, continues to influence many of today’s market leaders.

“He changed the whole dynamic of the Japanese management condition that had gone on for years….He wouldn’t take no for an answer from the Japanese. And the dealers flocked to his ideas,” said Dave Black who worked with him at Alpine and now runs On-Board Engineering and Sales.

“He had a dream this could be a huge category and there could be lots of successful people in it. Before that it wasn’t much; it was Kraco, 8-tracks and mind blower 6 by 9s” said Steve Witt (now at DICE Electronics), who also worked at Alpine with Haggott.

Haggott created a business distribution model that became the gold standard. He demanded that each retailer be visited personally by an Alpine rep before it was authorized. And he convinced home audio dealers to enter the new car stereo category at the time.

“It set the tone for the distribution process for almost all car audio companies,” said Rich Rukavina, who also worked at Alpine with Haggott and who is an ad rep for CEoutlook. “He could motivate his sales team like no one else.”

A friend an associate from Alpine and Coustic, Rich Coe (now at PowerBass) said of Haggott, “He was a guy who attacked life….He and Dan [Petersen] were the guys who really set the tone at retail. Dan Petersen was his counterpart at Kenwood. They were at war with one another in the market, but they respected each other and were friends,” said Coe.

Haggott was diagnosed with cancer only 7 days before he passed. He was a resident of Minden, Nevada.

“Reese shaped us….He stayed in touch with where the industry was going and was always 50 miles out ahead of it,” added Coe.

Update. Please note in the comments below that Ray Windsor has organized a night of remembrance for Reese on Saturday November 6, 2010 at the Depot Restaurant in Torrance CA (310-787-7501) at 5:00 pm. If you can attend, please RSVP to Ray at 949-228-2153 (cell) or 949-600-8195 (office) or [email protected].

Source: CEoutlook
Top photo licensed from Getty Images
Bottom photo from Alpine: Reese Haggott is on the left

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  1. I just heard today of Reese\’s passing and I guess am kind of in shock, like most of us have been after hearing the news.
    Reading the names of everyone who has posted feels like going back to a family reunion, and it really feels so much like Reese was the patriarch of our family. I have so many fond memories of our time together working on projects for Alpine, our time at Eclipse, and in working on all of the NACA/IASCA groundwork together.
    Reese always had that little twinkle in his eye, and I\’ll forever remember his \"Howdy Pardner\", \"How you doing Goomba?\",or his hundreds of marketing quips, like \"It ain\’t steak till ya put the sizzle on it\"!
    Reese was one of a kind, and it\’s so nice to see friends here gathering to pay heartfeft respects. My sincere condolences go out to the \"Kids\". There will surely be a hearty toast being lifted tonight to my friend Reese, from out here in Wyoming… the cowboy country that he loved so much.
    … Rob Putman

  2. I had the pleasure of attending the memorial put on for our beloved friend in Torrance California. I was extremely disappointed with the conspicuous absence of three unnamed individuals whose livelihood and presence in the 12V industry was made possible by Reese yetis three individuals do not have the common decency to pay their respects to this legend. There were many of the local dinosaurs from the car audio industry in attendance. I can only imagine the absence of these people was based on the fact that there was no financial advantage for their attendance to pay tribute this man. Some people only think with their wallets and not their hearts

  3. Reese was certainly a life-changer for all those he met. Mine included.
    He surrounded himself with exceptional people and never forgot those who got him to where he was. He introduced me to some of the greatest people in the industry and many of them, I am proud to call friends, to this day. I see a lot of them writing in this forum.
    My sympathy to his family as we\\\’re all hurting too.
    Reese, we will all miss you but your legend shall live on. God Bless you Lad!

  4. Reese was my first friend in Nevada. No matter the time or circumstance his home and heart was always open. Jen and I took a vacation in October of 2001 and it is during that trip that I first met Reese. He was working up at Tahoe and asked if I would like to accompany him for a few trips up and down the hill. We learned all we needed to know about each other in 5 minutes and spent the next 5 hours driving a Peterbilt and swapping stories.

    Our relationship didn’t change a bit after Jen and I married. I always felt at home with Reese and could always drop in unannounced when marital bliss took a vacation. Reese had a way of calming the most violent storms by merely muttering a phase in passing and allowing the words to resonate.

    Everything had a place. He often told me, “You either spend half your time looking for something or half your time putting it away”, but the Reese-ism I recall most often is, “Junior, when you get finished with that just put it on the bench. I’ll put it back”

    Reese added something to every life he touched. I remember the first time I saw him hand deliver a ham to his garbage man at 6:00 AM in the morning. I remember Reese stopping by the store to pick up turkeys for the tellers at his bank. If Reese found something that worked, from knife sharpeners to pasta pots, he picked up 10 of them for prompt distribution across Northern Nevada. He has left a substantial gap in my life, but will always fill my heart with his kindness and brilliance. I will miss him, always remember him, and can never forget him.

    Matt Roberts

  5. Reese was a true industry icon and one-of-a-kind individual.
    He will be sorely missed. His flair for dramatic presentation
    and eye-catching ads revolutionized the 12V industry.
    All my best to his family, friends and loved ones.
    John Lombard.


    He was my little brother, my best friend, and travelling companion. He would call and say “your tickets are at the airport” and off we would go to some exotic european destination. Not many brothers include their sister in their travels throughout their lives, but Reese always did. To him, I was “Saawa” because as a child he couldn’t pronounce my name. To this day, the name is still used by family members. He will be remembered, but not forgotten.

    Sharynne (Saawa) Klein

  7. It is not many people who are lucky to meet let alone work with a true visionary. I was. I became associated with Reese at the very beginning before there was anything to sell- just a price sheet and a box. Being young, I was skeptical he could achieve what he planned. He did so, plus a whole lot more. He created not just a brand, but the entire segment of quality mobile electronics. Due to Reese’s vision, drive and true love of his dealers Alpine became the finest brand offering the finest products ever. The category was no longer poor scratchy music in the car. In my opinion the most brillaint thing he did were the dealer trips. Alpine could not afford to advertise its way into the industry, but the trips accomplished much more- extremely high quality dealer and rep networks, a feeling that we did really belong to a special family, and certainly not the least of which- sales and growth. Few could have accomplished what he did. Selfishly, because of his efforts, and the efforts of those he surrounded himself with gave me a wonderful career that spanned almost thirty years doing something I completely enjoyed.

  8. He told me to go high, babe, for all it’s worth – know that the goin’ up is worth the comin’ down (if there need be the latter).

    Many of your names are familiar and take me back to the Alpine days, parties on Empty Saddle and the camaraderie of his crew. Thank you for the great times shared. Rich Coe, I answered phones for technical service one summer; Kathy Lyons you were always kind; happy memories of Lois, Ann Edwards, Dean Foster, Ray Blades, Ford Montgomery, Rich Rukavina, and many others.

    After the Chicago CES in about 1984, my Dad wrote me – “I pray that I never lose sight of how important a word of praise for the Troops is from the Old Man – God knows they hear about it when he has a case of the ass. For AOA – well – the competition has yet to figure out the ‘secret’ formula – i.e. all ya gotta do is love the people with whom you work more than you do money or machines. It’s called style, ethics and integrity – and respect for one another’s self-respect and dignity.”

    Can’t you just hear him? He was one of a kind. Dust. Boots. Horse and rider and, now, the sunset.

  9. I’ll miss you Reese thank you for taking me under your wing I was always in awe of your magnetism and thank you for always being so kind to my dad and our family. None better than Reese Haggott !!

    Arnie Goodrich jr.
    American International

  10. There isn\’t enough room or time for me to write about the life,times and trips with Reese — Their will never be another like him for they broke the mold after he was born — As a rep I met Reese at Hygain Corp. in the mid 70\’s,and stayed with him thru all his days at Pioneer, Alpine, Eclipse, and Coustic — My company covered all of New England and every dealer looked forward to seeing Reese when ever he was in town — He was a dynamic pitch man and floor salemen loved him, and his cowboy ways — Reese came to my home several times and he became family to my wife Barbara and four children — He used to love lying on the floor next to my German Shepard with his favorite beverage in hand (Dewars & Water) Trips I took with Reese, my wife and others included Mexico,The Ole Oprey House in Tn,.two trips to Hawaii and finally the trip of a lifetime to Taiwan,Singapore,Bali and Tokyo,Japan and Home — (and that was a lifetime of adventures as onlr Reese could offer) He has and always will be best friend, My family and I will miss him always for what he ment to us — Our prayers and sympathy go out to his beautiful daughters,and may they carry all the wonderful memories of their father forever as many of us will also do — We miss you Reese and know that where you are now, God will take care of you in love and peace forever —

  11. Sad news arrived on Monday when a friend called to tell me that Reese had passed…he will be missed greatly. But fortunately I, and everyone else Reese touched, will have some great reminiscences to remind us what a giant he was in our industry.

    I first met Reese probably about 38 years ago when he was working in North Carolina. We instantly hit it off and kept contact with one another. Six years after our first meeting, after he had joined Alpine, he offered me Alpine. Throughout the next several years, our respect for one another grew, as did our friendship.

    In my life time as a rep in the electronics industry, I have met many people but no one had a greater impact on me than the cowboy known as Reese Haggot! It was a great pleasure knowing and working with him. I will miss him but will remember him always as a friend. My condolences to his family…

  12. RSVP for Reese Haggott-
    I’ll be in a bar tonight Reese and I will have a double to toast you in Salt Lake City!
    So many memories with you Reese, so many good times and great business.
    Farewell to a 12 volt legend!
    Gone but not forgotten!
    Rick Goeller
    Car Concepts Inc.
    Salt Lake City, Utah

  13. I’ve moved on from the CE/Audio business to the computer industry. But … memories of working with Reese at Coustic and Eclipse … remain.
    He was BIGGER than life and lived it with his pedal to the metal. One of my fondest memories was when Jon Clark and I went to Oklahoma City, OK for one of the 1st national ” Sound Off’s ” and we were interviewing for Eclipse. We went out drinking adult beverages with Reese from 7PM to 3AM AND … he had us eat Oysters Rockefeller of all things in Oklahoma City for dinner at 12AM !! Who the hell eats Oysters Rockefeller in OKLAHOMA CITY ?? !!

    Well … Reese looked at us and said … ” you know enough car audio to get the line … BUT ANYONE that drinks with me and eats Oysters Rockefeller with me at midnight is either a couple of dumb sumbitches or MY KINDA PEOPLE !! ” As you know, we got the line and It took Jon and me 2 days to recover. Reese was at that head thumping Sound Off all day the next day as if nothing ever happened. One of a kind.

    Jimmy O’Connor
    Government & Public Safety Sales Manager
    Tel 215.773-6807 Ext. 807
    Fax 215.441.0423
    Mobile 610-551-3624
    [email protected]

  14. Oh Dad,
    Where to begin?
    My dad has always been my hero, my wealth of useless information as he used to say. I never found it useless at all. I carried with me, all his thoughts, advice, and even his sayings that I’ve heard since I can remember to the army. In the Army, Boot camp and our training is what is prepares us for combat. But me? I grew up with Reese Haggott. It doesn’t get much better than that folks. He taught me how to lead, how to accomplish a mission not solely by focusing on the logistics or the dry mechanics of it. He taught me how to connect with people, how to foster a team into a family. He always told me it’s not just about your knowledge but how to hone the art of impacting people’s lives with it. He called this the “Alpine Touch,” a personal touch that is so rare in this fast paced world today. Obviously, it’s one of the best ways to lead a company or how to just simply live your life according to all the amazing comments and life changing stories that everyone has sent. A perfect example of this personal touch would be when I was taking him to his doctor’s appointment this month. Even though he was in pain he’d always insisted that I bring his Doc a carton of free range eggs. This simple and funny gesture, along with his personality elevated his doctor /patient relationship to a very close friendship. They will never forget my dad and he will never be just another patient to them. I am so blessed to be my father’s daughter and have been able to share so many amazing moments with him. I miss him so much.
    Thank you to everyone for taking the time to remember my dad. He’s probably up there, as modest and as driven as he was, thinking we should be doing something more productive than writing about him. But we’re gonna do it anyways, Pop.
    Jennifer Roberts
    [email protected]

  15. I was so sorry to read about the passing of Reese. I remember him from my company’s association with Alpine. Reese epotomized the way business once was done in our industry. He was a CEO that actually went into the field to meet with dealers. I remember when I first met him. In Montana, we are a bit suspicious of people pretending to be cowboys (big hat-no cows). I actually got to take Reese on a horseback ride into the mountains and found that he could indeed hold his own on a horse.
    He really did have the “cowboy way” because his word was his bond and he understood if we succeeded so too would he. Companies today could learn much from his business model. Just one more thing – he could throw one hell of a party. What a huge loss to our industry. God Bless him and may he rest in peace.

  16. Reese was a true Icon in our field and I am fortunate to say that on several occasions throughout the years our paths crossed at various Car Audio/Mobile Electronic events and workshops. I always found Reese to be a kind and giving man both in his time and support to the industry. He will be missed.

    David Levy

  17. I first met Reese when I was in retail in Tucson at Classic Car Sounds….one of the charter Alpine dealers. His hat & boots were appropiate attire in that setting and became commonplace where ever he went. I was fortunate enough to be a founding board member with Reese on NACA (now known as IASCA) while I was at Kenwood. He always reminded everyone to leave their competitive armour at the door before these meetings. He was a true leader and blazed new trails that we continue to ride today.

    Rest in peace.

    Dean Hutto

  18. All,

    I am organizing a “get together” for those who knew Reese Haggott and would like to join in sharing their thoughts and memories of our friend. It will be Saturday November 6, 2010 at the Depot 310-787-7501, in Torrance CA 5:00pm till… Sorry for the short notice.

    I am not certain that I could put together a presentation or production worthy of our collective and/or individual private memories of such an un-common man. Therefore I will not try.

    If you can make it even for just a few moments let me know by RSVP to mobile 949-228-2153 office direct 949-600-8195 or [email protected]. Depending on the RSVP quantity we’ll be in the bar or the back room.

    Ray Windsor

  19. I had the pleasure of walking the floor of many dealer conferences and CES shows known to most simply as “Haggott’s kid”. He would put his hand on the back of my neck and guide me across the floor. I called it his dance. Whenever we entered the room he would say to me, “Daughter, let’s dance.” As we danced his dance, all I had to do was listen to his boots…when his boots stopped, I stopped. He would stop to talk with anyone and everyone who wanted his attention. Needless to say, those boots moved but a few steps at a time. I would watch him in awe as he always knew everyone’s name without having to look at their name tag, and chat with them as a friend. One time I asked him how he did it. How did he always know everyone’s name and act like they’re so important? He matter-of-factly replied to me, “Daughter, they are important to me. If they’re going to take the time to know me, then I better damn well take the time to know them. Every person I talk with (he never spoke “to”, he spoke “with”) needs to know they are the most important person in the room.” You were all important to him.

    Dad lived his life with incredible passion…a passion for excellence. He told me, “Daughter, if you’re going to do something, do it right or don’t bother.” Your stories are all a testament to the fact that Dad did it right.

    Reese Haggott carved his own path, and brought many along with him on an amazing journey. I will forever feel his hand on the back of my neck, and hear his boot steps guiding me. Let’s dance…

  20. I was only 18 when I met Mr. Haggott, and I knew I was meting Mobile Electronics Royalty. I had grown up hearing the stories about about Tractor Trailers in Mexico, and the Mr. Rourke Maui announcement. This time it was the legendary Nashville Event, the only hotel in the USA large enough to hold the Alpine Group. An unforgettable week of festivities that ended with a live performance by the Pointer Sisters, and as the saying went – we had drunk the Kool-Aid – we were Alpine through and through.

    My Dad\’s office still proudly displays the Roger Whitney Watercolor Signed #395/1750 that was presented to him in 1985. Imagine where our industry would be today if had continued pushing the envelope…… if only……

    Heartfelt wishes to his family, and thank you for sharing him with us.

  21. Reese was an important man in my business and personal life. Way too many wonderful memories to list. The most revealing perhaps… He sent a letter to my father telling my father what he thought of me. I learned about the letter from my father. Incredibly giving man. Un-common.

    I had a chance to speak with Lori Jenkins, his former wife for about 17 years. She has allowed me to give her e-mail address to you all. [email protected] I think she will forward the stories, comments and other observations to Reese’s children to create a kind of “keepsake”.

    Given the circumstances this may be a little bit edgy but tonight along with my usual glass of vodka, I will order a Dewar’s & water, sit it at the place next to me and reminisce.

    Ray Windsor

  22. We are the elders now I guess.
    Reese created a culture of success and literally taught an industry how to be high end independent specialists. Passion for superior product, and a superior experience was the anchor, and no person or company did more to help dealers understand how to build business around those concepts than Reese, Alpine, and all those who contributed to the ‘Club’ like my friends and acquaintences above. My roots were as a Craig dealer in S.Cal in the 70’s and then as a Manufacturer with AudioMobile & a/d/s/ from the late 70’s to the early 90’s.
    We had a bunch of fun (and profit) in the hifi years of mobile sound and Reese was one of the big reasons why. A Cowboy, yes, but a visionary and gentleman even more.
    I’ll drink a toast tonight, and think back to our Ferrari days in what was a very cool industry and time!
    Happy Trails Reese.

    Jean’s Tape Centers
    AudioMobile Division Advent
    Society of Personal Cinema Architects

  23. Loved, respected and envied by many, Reese was a true man’s man. In the late 70’s and early 80’s he was like a father to my sister and I, and was a dear friend of our mother, Janet. He was a man who held court pool-side with a drink in one hand and a cigarette in the other, and everyone would sit at the edge of their seats just to hear his stories and listen while he shared his wisdom. He would always refer to my sister and I as ‘pumpkin’ (maybe because he met so many females he just called all of us that?), but he was a sincere person who loved life and treated his close friends better than family!

    ~ You will truly be missed, “Papa”/Reese!

  24. Wow….after reading all of these thoughts, I feel much older….I met Reese when he was the ‘bad boy’ at Craig back in 1971ish….he wasn’t a bad boy, just a rogue within a very staid company….He was sent to work with Clark Jones to try to tame him….At the time I was a buyer for a department store in the garment district in NYC….everyone dressed to the ‘nines’ everyday….EXCEPT for the salesman from Craig….Lamb fur vest, chambray shirt, jeans and ….cowboy hat and boots….He always drew stares in our office and everyone wanted to know ‘Who was that?'(almost like The Lone Ranger passed thru)….Time has marched on, it was kind to all of us in the twelve volt arena….Ironically enough, Clark passed three years ago of the same malady….Clark as many of you remember was also an Alpine contributor.
    We need someone with Reeses’ tenacity and ingenuity to carry us forward…Maybe he will work it from a different angle….
    Best wishes to his family, Legends live on !
    Larry Cristini

  25. Reese Haggott was an industry leader with his own style, class and integrity. A huge framed poster of Reese from his Alpine days still proudly hangs at Rich’s Car Tunes today. His cowboy boots and hat always showed his style and he made all of his dealers feel like a real partner which enabled Alpine Electronics to become the most successful car audio company in the world. He created a true empire. His genuine friendship and humor will truly be missed, I wish him peace and his family my deepest sympathies. Miss you, Reese!! Richard Inferrera

  26. I met Reese in his Alpine days at Rich’s Car Tunes in Watertown, MA. I will never forget is larger-than-life presence there and his powerful vision for our industry. My deepest condolences to his family.

  27. Back when it was unheard of to put ‘high end’ car audio components in pickup trucks and SUVs, Reese was the only one who listened to a young enthusiast/ad sales guy for Four Wheeler magazine. He wasn’t an easy sell, and it took quite a bit of persuasion to get Alpine in. Conversely, Reese taught me everything I think I know about mobile electronics, and like so many others I will miss my mentor.

    Jason R. Sakurai
    Managing Director

  28. First, to Krista, my condolences. Your father was a special man, truly one of a kind. As the previously offered tributes show, he will be sorely missed. Our industry has lost one of its founding fathers. And as a father I don’t need to tell you how proud he was of you.

    For me, Reese was both a mentor and a friend. Reese taught us to run businesses and have fun doing it. I consider the period 1980 to 1990 as the golden age of car audio, Alpine was its trend setter, and for most of that period, he was its unquestioned leader and most visible spokesman.

    In the years since leaving the industry, I had visited Reese several times in Minden on trips up to Reno and the last time we were together we shared dinner at a local Basque restaurant. And while we talked of old times, it was more about how much he enjoyed his life away from the industry and how much simpler life had become.

    I read Amy’s column on my way home from the SEMA Show and I know that our industry has lost a giant … I have lost a friend.

    Rest in piece Reese, you left behind a life well lived and I will miss our times shared together.

    Richard Truesdell
    Founder, Kartunes Mobile Electronics
    Former Editor, Car Audio and Electronics
    Editorial Director,

  29. Thank you to all that have commented. My dad would have loved to hear these stories and it is great to see just how many lives he touched. He was a “Maverick” in the industry and in life. I love reading these stories and comments. Thank you for sharing your memories. It means a lot to my family and I….and it would have meant a lot to him as well.

  30. Very Sad. Everyone who knew or worked with Reese knows we\’ve lost a important figure in our lives.

    At Alpine, I learned the meaning of the word audacious. Probably the wildest moment for me was our very first dealer conference in 1980 at the then new Chrystal Hotel in Ixtapa, Mexico. Not only did we fly some 300 new dealers to Zihuatanejo for the \"training\" conference, we drove two 18 wheelers loaded to the gills with thousands of dollars worth of Alpine product plus a Lamborghini Countach. I think it was Dean Foster and his uncle that made the haul through all sorts of danger, road blocks, bandits and \"check points\". Except for a few pool accidents, everybody had a blast, and those early dealers (and press writers who attended) made an everlasting bond with Alpine people and products.

    With all this going on for four days in Ixtapa, by the way, the President of Alpine USA, Seizo Ishiguro, stayed calm and cool. He was with the hotel manager who watched my marketing and advertising slide show and who then said to Mr. Ishiguro: \"Too many bullsheets for me!\" Naturally Mr. Ishiguro had to repeat the comment in his speech to the dealers. Very funny. But also, very telling. Mr. Ishiguro knew Reese and Alpine was creating a whole new level of dealer relationships. One that helped catapult a small OEM into a worldwide manufacturing powerhouse. (Mr. Ishiguro is, in fact, its Chairman).

    Indeed, we all knew we were launching both a new brand and new industry. And of course, Reese, knew what to do next: make sure the dealers knew that the next dealer conference would be even bigger and more spectacular.

    I later had the pleasure of serving as the Ad Agency for Alpine of America from 1985 to 1997. I owe a lot to everyone at Alpine and to Reese Haggot.

  31. Today I lost a friend, collegue and a life inspiration. I met Reese in the mid 1970’s while selling HiGain CB radios in my early rep years – where he was the National Sales Mgr. When Reese got the “top job” at Alpine Electronis of America in 1979 he interviewed me and hired me to be his So. Cal rep. The rest of the story is of course history. He was truly an inspiring character and he was a giant icon in the 12V. arena. He is responsible for starting an entire Mobile Electronics Industry with his insights and forward thinking, planning and execution of high quality mobile sound for the automobile.
    He was the king of “one liners, got yahs and now familiar and everlasting slogans. We could fill a compendium with all his slogans. Here’s a few I would like to share: “Plan your work, work your plan”. “He who gets there first, gets there twice”. “There are no real defective products, only defective customers”.
    “Hi Tech, Hi Touch”.
    Reese will be sosrly missed and our Industry and World has lost another great legend in his own time.

    Mark Granby

  32. I will never forget Reese. I met him when I was installer moving up into this purchasing for a little chain called the Federated Group. I was introduced to this cowboy carrying a white box with a product called Alpine. I thought it should\’ve been called Pine-Sol. Sounded very similar. Reese was a visionary into the future of the car audio industry. It was sad to see him disappear from the industry he helped mold, and helped mold and many of the individuals who moved forward in the 12 V category. He will be sorely missed

  33. Many would say Reese truly was one of the original founders of this industry. He could light up a room, energize a dealer base, and get them to believe an upstart industry could be something and you wanted to be in \"his\" club.

    I have hundreds of great memories of this man. But, the one that sticks out the most was at one of the dealer conferences in Phoenix. He comes on stage like Mr. O\’Roake in a all white suite from Fantasy Island, and Tatoo comes in from the side and says \"Da Plane Da Plane!\" Up in the sky a plane with a lit reader sign says \"Alpine next dealer conference – MAUI\".

    Reese then says…\"Order writing starts tomorrow at 8am to qualify for the Maui conference.\"

    Every wife was looking at their husband with laser beams in their eyes..and with un-said words \"You better be there at 8am…and you better write….because we are going to Maui.\"

    As many of you will remember one of his famous sayings….

    \" You call….we haul….that\’ all\"

    Rest in peace my friend we will miss you…that\’s all!

  34. I met Reese in 1986 when Dave Black and Reese Haggott came to Breakers for our inspection, after applying to become the Alpine dealer for our city. We had spent many hours sprucing up the store to bring it up to the standards that Alpine required, at that time to become a dealer. My concern was that myself and the staff would project the appropriate retail environment, to these Alpine suits so we would be approved to become a dealer. Dave walked into the store dressed appropriately as an executive with this guy in tow, who I thought was a “cowboy” customer. Reese introduced himself as he sat down and put his cowboy boots on the desk and asked me why he should place the Alpine franchise with Breakers. To make a long story short Reese put us on as a dealer and we remained freinds for over 25 years or so. I owe much of the success of Breakers to Reese, Dave, and all of the staff in the early years of Alpine. God Bless Reese Haggott. I will miss him.

  35. Reese was one of a kind, with a smile a mile wide and a booming laugh. Our world is diminished by his passing.

    Bill Summers
    9601 Mason Avenue
    Chatsworth, CA 91311


  36. I will never forget when Reese interviewed us at Winter CES for Eclipse. He had already conducted all of his interviews when we caught him at the end of the day. He told us if we would meet him at his hotel room at 5:30am he would grant us an interview. At the end of the interview he concluded that if I could beat him at arm wrestling he would give us the line. After consulting with my rep principle as to what the politically correct thing to do was, let him beat me or try to beat him. George said burry him! So after a close initial 5 seconds I put the hammer down and beat him. We became the reps!
    Reese was one of a kind. Our industry has missed him for a while. I wonder what his T&E budget is up there?

    Bryan Levin

    Dealer Direct Sales & Marketing
    5024 NW 95th Drive
    Coral Springs, FL 33076
    954-755-5859 Office
    954-755-5825 Fax
    954-553-1084 Cell

  37. So, one evening about 20 years ago, I took my girlfriend out for a steak at a favorite restaurant. When I went to pay the bill, the waiter told me that the bill had been paid. This was a big deal because I was an installer who shouldn’t really afford a $150 meal, but Janie was a dream. In any case, I asked who had paid and the waiter said, “those guys over there”.

    I looked over and noticed my boss, Steve, sitting with our rep, Jack Ryan and this cowboy-looking guy I had never met. I excused myself from my dream date and went to say thanks to my boss, who I assumed had picked up the tab. Steve said, “I didn’t pay”. I thanked Jack, our rep and he said, “I didn’t pay either”.

    I turned to the cowboy guy and said, “Obviously, you must have paid. Thanks and who are you?” He said, I’m Reese Haggott and I work at Eclipse. I said “Thanks, Mr. Haggot.”

    He said, “Mr. Haggott was my father. I’m Reese. You’re Andy and Steve says you’re his top guy. I’d like to talk to you tomorrow when I’m in the store about some product ideas. Would that be OK?”

    He was my uncle Reese from that day on and I’m so sorry to hear that he’s gone.

  38. Reese was a larger than life figure with his stylized dress, hearty laugh and passion for mobile electronis. he gave me loads of great advice and contributed as a member of the CEA Board.

    I will miss him.

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