Amazon, without stating how many Kindles it sold, said its newer, low cost Kindles are selling faster than any previous models.
Its newest Kindle WiFi ($139) and Kindle 3G ($189) introduced in late July, have already outpaced sales of last year’s Kindle sales during the busy Q4.
“It’s still October and we’ve already sold more Kindle devices since launch than we did during the entire fourth quarter of last year–astonishing because the fourth quarter is the busiest time of year on Amazon,” said Kindle senior VP Steve Kessel. ” It’s clear that this is going to be the biggest holiday for Kindle yet–by far.”
In addition, Kindle eBook sales continue to overtake Amazon’s printed book sales. In the past 30 days, Amazon customers purchased more Kindle books than print books–hardcover and paperback combined–for the top 10, 25, 100, and 1,000 bestselling books on Amazon.com.
“For the top 10 bestselling books on Amazon.com, customers are choosing Kindle books over hardcover and paperback books combined at a rate of greater than 2 to 1,” said Kessel. “This is remarkable when you consider that we’ve been selling…Kindle books for just 36 months.”
The etailer noted that industry-wide eBook sales soared 193 percent between January and August 2010 according to the Association of American Publishers. Kindles sales exceeded this rate, said Amazon.