Dual Electronics is preparing a number of “up featured” products to debut as prototypes at KnowledgeFest next week.
And since these products will require the kind of salesmanship and demonstration found at the specialist retailer, Dual is moving more aggressively into car AV specialist retailers, although it is also retaining its distribution to national and regional chains, it said.
To court specialists, Dual created a new sales team to be led by Jamie Walt VP sales. Dual also hired Matthew Gonzalez as a new NE regional sales manager for the team.
Dual’s co-founder Clyde Podraza will focus on national accounts and products such as Dual’s portable GPS cradle for the iPod touch.
The company plans to use the technology in its portable XGPS300 GPS cradle for the iPod touch to create additional accessories. And it also plans to build the GPS cradle technology directly into head units.
A new Dual deck would include a dock for an iPod touch/iPhone as in its current XML8100 radio shown here, but it would also add a black box and antenna for GPS. The solution would let you add GPS to a radio for a low extra premium of $100. The user docks his iPod touch or iPhone in the radio, and controls the GPS functions via an app. He gets verbal turn-by-turn directions with street name pronunciation.
Dual says it was able to weather the recession without layoffs and its now preparing for growth when the economy improves. It’s Korean parent Namsung has expanded R&D in connectivity in the car and now the U.S. team is expanding into specialist retailers.
It is also working on car stereo products with voice recognition, new user interfaces and improved LCDs. Some of the new products will appear as prototypes at KnowledgeFest in Dallas next week and they will be introduced over a 9 month period starting this fall.
Dual is also developing Mobile DTV (ATSC m/h) products.
The company also hired Joanna Lukins as the new director of marketing.
Source: Dual Electronics
Photos: (Top) Jim Braun Dual CEO and president, (Bottom) Dual XML8100