Pioneer Electronics is shipping a new low cost CD receiver—the DEH-1300MP—with a Minimum Advertised Price (MAP) of only $70 that sets a new price floor for a top brand, given its features.
The device is already available on Amazon at $65 and at Al & Ed’s Autosound Web site at $69.99. It is expected to ship to other retailers within the next 60 days, according to our sources. Pioneer was unavailable for comment.
The Pioneer DEH-1300MP offers MP3/WMA playback and has a front panel auxiliary input jack to plug in an iPod or MP3 player. It comes with a detachable face plate and it has a wireless remote control.
By contrast a similar Kenwood low end piece, the MP-145 sells for $89 on Crutchfield.
Photo of Pioneer DEH-1300MP via Amazon