Audiovox’s FLO TV for the car will get a $199 price tag this September, effectively slashing the price of the high tech car TV product in half, according to two reliable sources.
President of Audiovox Electronics Tom Malone, told us earlier in the month that the company has been looking at alternative pricing for its $399 FLO TV car tuner system that delivers 20 channels of pay TV to the car, but Audiovox did not respond to our request for confirmation of the new pricing.
FLO TV has been offered in cellular phones for years and has not lived up to the expectations of parent company Qualcomm, which said in July that it may sell the service.
Malone said he believes FLO TV has a very strong future and that the right pricing and programming packages could ignite demand in the car.
Audiovox recently announced a new merchandising program for FLO TV for members of the ICE buying group who sell Code Alarm security products.
Source: CEoutlook (exclusive)