Audiovox Cuts FLO TV for Car to $199

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Audiovox’s FLO TV for the car will get a $199 price tag this September, effectively slashing the price of the high tech car TV product in half, according to two reliable sources.

President of Audiovox Electronics Tom Malone, told us earlier in the month that the company has been looking at alternative pricing for its $399 FLO TV car tuner system that delivers 20 channels of pay TV to the car, but Audiovox did not respond to our request for confirmation of the new pricing.

FLO TV for the car has been on sale through retailers since approximately March and received mixed reviews by 12-volt specialists. It is slated to go on sale at Best Buy this quarter.

FLO TV has been offered in cellular phones for years and has not lived up to the expectations of parent company Qualcomm, which said in July that it may sell the service.

Malone said he believes FLO TV has a very strong future and that the right pricing and programming packages could ignite demand in the car.

Audiovox recently announced a new merchandising program for FLO TV for members of the ICE buying group who sell Code Alarm security products.

Source: CEoutlook (exclusive)

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  1. Price is the issue. Not so much the hardware cost but the subscription cost versus the content you get for that price. People are already paying too many subscriptions for Satellite or Cable TV, Sat radio, cell phones with data plans, Netflix, music, Internet access, etc. They don’t want to pay another $15.00 or so a month to have TV in the car for the relatively short period they are in the vehicle. Not to mention the programming is not the same as live TV and the coverage is not that great for out of town trips. In Southern Cal you can’t even take a trip to Vegas with full coverage. Once Free Mobile DTV hits with most of the network stations transmitting, Flo and its subscription will be doomed to fail. Yes I understand Mobile DTV signal will be limited to major metropolitan areas, but it will be free. The people with plenty of money to burn can get true Sat TV in the car if they so desire.

  2. Price isn’t the issue. Confusing choices, much talk of competing pay and free services, and of course the lack of discretionary spending are all factors. I fear that our industry really does not know how to sell new technologies and services anymore. That leaves price deterioration as the only option to move inventory. Swallowing profit to move inventory is never a good long term business plan.

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