More Audiovox news here… The company strongly defended the longevity of its FLO TV product and said it is actively looking at alternative pricing and programming options for its FLO TV (pay TV service) car system.
President of Audiovox Electronics Tom Malone said, “We talk to FLO on a daily basis. We are fully engaged in continuing the sale and development of FLO TV…we feel it’s got a very strong future. And we need to find the proper price point, content packages that make sense and that’s all being looked at, certainly on the price side with both Audiovox and FLO TV to make the offer more compelling. So we’re taking a hard look at that.”
Audiovox’s reaffirmation follows an announcement in July by Qualcomm that it may sell its FLO TV service. Qualcomm said sales of FLO TV’s pay TV service to portable devices had not met sales expectations.
Audiovox’s FLO TV tuner is expected to be offered through Best Buy this quarter. The system delivers 20 channels of subscription TV. Audiovox also supplies a portable FLO TV-equipped DVD player. FLO TV requires a service charge of $15 per month.
Source: CEoutlook (exclusive)