OnStar Courts Retailers; Meeting with Specialists Across the Country

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Four leading car stereo retail shops say they have signed non-disclosure agreements with OnStar and we are told the GM division is meeting with car AV specialists during the next several weeks to discuss OnStar’s first retail product.

Our tip follow a report in May that OnStar is offering a retail-aimed product/service to retailers such as Best Buy, but it looks like 12 volt specialists are included in the telematics giant’s plans.

A spokeswoman for OnStar said only, “We have not made any announcements about a retail product. Our latest announcement was about the mobile app technology for all GM vehicles… We plan to make a series of announcements over the next few months, so stay tuned for more.”

A Strategy Analytics blog by Roger Lanctot said in May that OnStar is moving into retail to expand its base now that new car sales have slowed. The retail device may take the shape of mirror-mounted product, but other solutions may also be offered. Like OnStar in new cars, the devices would provide roadside assistance, concierge services and location awareness features. Let us know what you are hearing.

Source: CEoutlook

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1 Comment

  1. I think that is pretty funny (as in funny sad)- “Four leading car stereo retail shops say they have signed non-disclosure agreements with OnStar…”

    Doesn’t that then signify that they have violated their “non-disclosure” agreement and that they have demonstrated that they are not trustworthy?

    I would think the opportunity to do business with one of the leading global brands would far outweigh the desire to talk about what I might talk about!

    A bird in hand is worth more than two in the bush! Do your deal before you screw it up! 😉

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