The 2011 Ford Edge heading to dealers in fall will be the first car to include iTunes Tagging in an HD Radio factory receiver. So Ford is teaming up with HD Radio developer iBiquity to offer an 11-week radio campaign to promote HD Radio.
The 30-second radio spots will run from July 13 through September 26 in the top 100 U.S. markets. The ads will promote both iTunes Tagging and the extra HD2/HD3 HD Radio channels plus HD Radio’s better sound quality over standard radio.
Source: Ford and iBiquity