Ever wondered how many car electronics specialty retailers are dotted across the country. The answer is officially 4,717 according to MERA (the Mobile Electronics Retailers Assoc.) using data derived from its parent corporation, InstallerNet.
The figure is down significantly from 10,000 car electronics specialists—the common estimate given 5-10 years ago. The figure is also lower than many believed as the present day estimate. The new “retailer map debunks the conventional industry wisdom of 6 to 8,000 outlets held by many industry stakeholders,” said MERA executive director Chris Cook. (See map below).
Of course, fewer 12 volt shops may translate into lower industry sales. “If consumer retail touch points are reduced, sales will go down simply based on the laws of scale. MERA’s hope is that this and other research forthcoming from the association will be very useful for strategy and business modeling for all industry stakeholders.”
MERA said it will present more research at its upcoming KnowledgeFest 2010 to be held in Dallas, October 10-12. (We’re going to be there and so should you!)
The map also shows that there are 607 car electronics retailers in California, the state with the most shops. Florida ranks second with 381 shops followed by Texas with 330 and New York with 285.
The specialists included in the 4,717 tally includes chains such as Seattle-based Car Toys, but not big box stores such as Best Buy and Walmart.