Alpine Electronics of America, Inc. recently presented its annual sales achievement award to two firms from its aftermarket sales rep force. The awards were announced earlier this month at Alpine’s annual sales meeting.
Rep firms Driven Sales and Marketing and Focused Marketing Solutions were both recognized as Rep Firms of the Year. Driven members Dan Sparks and John Franks represent Alpine in Ohio, western Pennsylvania and West Virginia. Driven started 2012 by educating their retailers on the Alpine brand and product story. The team then worked together with the retailers to create plan-o-grams for more effective store presentations. Ultimately, Driven grew Alpine business in their territory by more than 30%, all the more impressive considering that 2012 was the first year the firm had represented the Alpine brand.
Focused Marketing Solutions represents Alpine in New York City and its surrounding areas, as well as eastern Pennsylvania, New Jersey, Maryland, Delaware, Virginia and the District of Columbia. Members Dominick Butta and Jason Montalvo received this award for their success in the New York metro marketplace, where they worked to keep the Alpine brand front and center with their retailers. They rekindled relationships with former Alpine retailers, seizing the opportunity to share Alpine’s 2012 product line and plans for growth. The team also developed business within urban markets to further grow the brand in the marketplace. All of this activity resulted in business growth exceeding 40% compared to 2011.
Both firms were presented with the “Bill Whitehouse Rep Firm of the Year Award.” The award was recently renamed in honor of Bill Whitehouse, a 12-year direct sales rep of Alpine who passed away in 2012. Whitehouse himself was named Rep of the Year in 2010 and 2011, becoming first person to achieve the recognition two years in a row.
“Driven Sales and Marketing and Focused Marketing Solutions dedicated themselves as true partners with their retailers,” said Mike Anderson, Alpine’s assistant vice president of sales. “The tenacity and leadership they showed in 2012 helped their retailers and Alpine achieve sales goals, while setting a path for ongoing success.”
Top photo: left to right: Dominick Butta (Focused Marketing Solutions), Mike Anderson (Alpine), Jason Montalvo (Focused Marketing)
