The In Car Experts (ICE) 12-volt buying group attracts 2,500 unique visitors a month who enter their zip code on the ICE website to find a local car stereo retailer. ICE wants its member’s stores to make the most of these leads so it launched a Mystery Shopper program. It calls its member stores and ranks the response from the salesmen. Prizes will be awarded starting June 1.
“The cost involved in order to get a consumer to call a retailer, can be quite high… It is extremely important to ensure that once the consumer does take this step, they receive the very best experience which ultimately leads to a sale,” said ICE executive director Rob Elliott.
Source: ICE
Photo: Current ICE ad
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