Kenwood USA Corporation launched a new web site with a theme to “Live Connected, Drive Connected.”
It’s a portal where visitors can learn about the connected lifestyle and share their own experiences.
Scott Caswell, Kenwood’s senior marketing manager. “We developed this as a place where consumers can learn about the many possibilities that connected technologies can integrate into their lifestyles. The web site is also a place where existing Kenwood customers can connect directly with Kenwood staff and interact with the brand like never before.”
The web site offers tips from Kenwood technical staff and advice from Kenwood retailers. It also includes a forum so visitors can share car audio experiences relating to installation, product operation and general issues. The site also includes instructional videos, installation photos, podcasts of experts discussing mobile electronics systems and sound, and Kenwood promotions.
Visitors can also find local dealers.
“We designed this web site so that visitors can share everything via their choice of social media,” added Caswell. “Kenwood is active across many social media avenues, including Facebook, Twitter and YouTube. We believe this combination can create a strong amount of buzz within the connected community, and our intention is to encourage direct dialogue between consumers and our authorized retailers so that a relationship can really develop.”
Source: Kenwood
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