Since launching its first viral video car audio campaign in 2008, JVC Mobile has generated 40 million combined video views and over 2 billion brand impressions, it said.
JVC launched a new video on Tuesday, that will also be shown on JVC’s video billboard in Times Square, which delivers millions of ‘views’ per day.
The video is a second episode in a series that follows rock band Halestorm on tour. It also shows images of a JVC in-dash AV and navigation unit linked to a smartphone. And the radio is installed in a Ford Shelby GT 500 Supersnake.
The strategy is to connect Halestorm and rock fans to car audio and to JVC.
“We get our name in front of a large audience provided by our partners like Halestorm, their fan base, or Shelby cars, etc,” said JVC Mobile GM of Marketing Chad Vogelsong.
JVC says the approach works. It launched a Facebook page last June with about 35 fans and now it has over 35,000.
The newest video on EGOTV marks the company’s 5th viral video overall in what it calls its Turn Me On,” campaign.
A 6th video (Episode 3 of the Halestorm series) will launch later this year.
Source: JVC Mobile
