Press Release (UNEDITED): STAMFORD, CONN. – JBL today announced it will bring its aftermarket, marine and powersports audio lineup to life at SEMA Show 2026, Nov. 3-6 at the Las Vegas Convention Center, in Booth 10451. Three custom vehicles, the RALLYBAR Gen 2 soundbars and new additions to the company’s industry-leading powered speakers lines will give attendees plenty to see and hear at the show.
“Builders and installers in this space need audio that sounds great and holds up, whether it’s on the water, on the trail or in a show car,” said Shawn Spedding, Director of Sales, Mobile Audio Aftermarket, JBL. “JBL has spent more than 80 years engineering sound for stages, studios and cinemas, bringing that same expertise to every environment our customers drive, ride, and cruise in. At SEMA, attendees can get hands-on with RALLYBAR Gen 2, take an early look at the latest additions to our powered speaker lines and hear the difference for themselves.”
Custom Vehicles Showcase JBL Sound
A plethora of distinctive builds will highlight JBL sound across classic car, golf cart and powersports applications. A custom 1970s Chevelle built by Stitched by Slick for DeVonta Smith anchors the display. Squatch 1706, the mean green high-performance golf cart built by ACE Performance is outfitted with multiple JBL RALLYBAR XL soundbars, the Vanderhall Brawley, an electric 4×4 UTV showcasing JBL audio in a fully enclosed side-by-side, and a custom built “machine” on tracks.
RALLYBAR Gen 2 Takes Sound Beyond the Road
Following its debut at the Miami International Boat Show in February, RALLYBAR Gen 2 brings powerful sound and flexible installation options to its first SEMA Show appearance. The three-model family includes the 21-inch RALLYBAR S2 and RALLYBAR 2, each with a 150-watt RMS Class D amplifier, and the 35-inch RALLYBAR XL2 with a 300-watt RMS amplifier. Designed for UTVs, golf carts, boats and other recreational vehicles, the soundbars carry an IP67 rating for protection against dust and powerful water jets, and patent-pending mounting kits offer multiple top and rear positions to suit different roll cages, frames and towers. Two RALLYBAR Gen 2 soundbars can be paired for stereo or linked with other Auracast™-enabled JBL speakers to extend audio across a group of vehicles. The RALLYBAR 2 and RALLYBAR XL2 add dynamic LED lighting that responds to music, and all three models support Bluetooth 5.4, USB and RCA sources while weighing less than the first-generation line.
BASSPro Packs Powerful Bass Into Compact Spaces
JBL will introduce new additions to its BassPro line of powered subwoofers during the show. The BassPro line pairs built-in amplification with compact enclosures designed to add low-frequency output to factory and aftermarket car audio systems where installation space is limited.
Flip 7 Magnet Gives Portable Sound a Place to Ride
The booth will also feature the Flip 7 Magnet, a magnetic mounting accessory that holds the award-winning JBL Flip 7 portable speaker securely on golf cart frames, metal rails and other ferrous surfaces. An included receiver plate expands mounting options to fiberglass, aluminum, wood, plastic and other nonmagnetic materials. The IP68-rated Flip 7 delivers up to 14 hours of playtime, with up to two additional hours available through Playtime Boost, and can connect with other Auracast-enabled JBL speakers. The Flip 7 Magnet will be available as a bundle with the Flip 7 and as a standalone accessory.
For more information on JBL at SEMA Show 2026, or JBL’s full lineup of audio products, please visit www.jbl.com.
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