Debuting for the first time at RADwood, Pioneer’s Heritage Collection pairs classic style with modern convenience.
Press Release (UNEDITED): ALAMEDA, Calif. – Pioneer, a global leader in in-vehicle sound and aftermarket car electronics, today introduced its Heritage Collection, which makes its public debut at RADwood NorCal driven by Hagerty, where Pioneer serves as Official Sound Partner. The new collection pairs a head unit and speakers to bring its iconic sound to the cabin of vintage cars that defined a generation in the ’80s and ’90s. The collection reimagines the styling that marked those eras for modern-day drivers, including conveniences like Bluetooth, HD Radio, and SiriusXM readiness, while delivering the rich, detailed sound that has established Pioneer as a favorite among car audio enthusiasts.
Designed for car owners who want to modernize their classic without compromising its style or sound, the SXT-C10PS head unit brings a single-DIN, period-correct faceplate, while the TS-X40SXT speakers draw from the iconic style of Japanese box speakers.
“For over 80 years, Pioneer has left its mark on car audio, and that history still runs through everything we build today,” said Larry Rougas, EVP & Chief Revenue Officer at Pioneer Electronics (USA) Inc. “With the Heritage Collection, we’re going back to our roots, the iconic designs that defined a generation of drivers, and pairing them with the technology those same drivers rely on now. Our goal was to make that history feel present again, not behind glass, but back on the road. There’s no better place to bring that to life than RADwood, which celebrates the cars, fashion, music, and pop culture of that special time in our brand’s history.”
“RADwood celebrates the cars and culture of the ‘80s and ‘90s, taking people back to a simpler time when pop-up headlights and neon ruled,” said Hagerty CMO Marc Burns. “And now Pioneer is in on the fun with us, launching the Heritage collection that merges period-correct RAD design with the very latest technology.”
A CLASSIC FACEPLATE, BUILT FOR TODAY’S DRIVE
The SXT-C10PS head unit pairs a single-DIN, period-correct faceplate inspired by Pioneer’s classic KEH-series with the connectivity drivers expect today. Bluetooth, HD Radio, SiriusXM readiness, and custom EQ come standard, giving owners of 1980s and 1990s classics, like BMW E30s and Porsche 911s, a way to modernize their dash without the out-of-place look of a typical aftermarket unit.
CLASSIC BOX SPEAKER STYLE, BUILT FOR RICH BASS
From its wire-mesh grille to its dark silver finish, the TS-X40SXT carries forward the design first
introduced by the TS-X60 in 1984, now built into a surface-mount 3-way box speaker made for
modern-classic interiors. Deep-profile cellulose fiber cone woofers and a double-slit bass-reflex
enclosure deliver rich, full-bodied bass, while a larger-diameter cellulose fiber cone tweeter
adds clarity and presence in the mid-to-high range.
Whether you are behind the wheel of a Mk2 Golf GTI looking to modernize without losing its factory soul, or simply want your classic to keep up with today’s connectivity, the Heritage Collection brings Pioneer’s own history back to life, from the cassette decks that filled dashboards to the box speakers that filled streets with sound decades ago.
PRICING AND AVAILABILITY
The SXT-C10PS head unit ($499) and TS-X40SXT speakers ($299) are available for pre-order now exclusively at usa.pioneer will be available for purchase at authorized retailers and dealers in November 2026. Pioneer’s Heritage Collection will be showcased at RADwood NorCal. Stop by, take a listen, and hear where it all began.
For more information, visit usa.pioneer.
ABOUT PIONEER
Since 1938, Pioneer has been guided by a single belief: that technology should move the heart and touch the soul. From inventing the car CD player to innovating in-dash GPS to SPHERA spatial audio, our history is one of world firsts in service of a single idea—that the journey matters as much as the destination. Today, Pioneer is the essential driver-first brand for anyone who cares about their vehicle, from the daily commute to the overland trail. We design car electronics, accessories, and connected solutions that make every mile feel intentional, personal, and yours.
Get the news before your competitors do. CEoutlook is the daily brief read by over 6,500 dealers, reps and manufacturers across the mobile electronics industry. Subscribe free.
