Press Release (UNEDITED): GENEVO AMERICA has appointed Southwest Sales and Marketing to represent the brand in Texas, Oklahoma, Louisiana, and Arkansas. The agency will support specialty retailers and professional installers throughout the four-state TOLA territory.
Southwest Sales has worked in the region for more than 40 years. The business began as Electronic Lane Mobile and became Southwest Sales and Marketing in 2014. Today, its team includes four field representatives and an inside support specialist who manages the company’s stocking rep facility.
The partnership gives GENEVO AMERICA dealers a local team with established relationships across the territory and decades of experience in specialty automotive electronics. Southwest Sales will focus on dealer development, product education, and day-to-day sales support for GENEVO AMERICA’s radar detection and laser protection systems.
“When I think of Southern hospitality, I think of the Southwest Sales team,” said Dave McKee, Director of Sales at GENEVO AMERICA. “That same hospitality shows up in the way Scott and his team do business. They know the market, they show up for their dealers, and they take care of their customers. That’s exactly the kind of partner we want representing GENEVO AMERICA.”
The Southwest Sales field team includes:
• Scott Ringo, Principal — 44 years of experience; Border, West Texas, and Western Oklahoma
• Mark Sartain, Key Accounts Manager — 36 years of experience; Dallas/Fort Worth, Eastern Oklahoma, and Arkansas
• Tommy McClure, Key Accounts Manager — 22 years of experience; Houston, East Texas, and Northern Louisiana
• Taylor Williams, Key Accounts Manager — 8 years of experience; Austin, San Antonio, South Texas, and Southern Louisiana
“We’re excited to represent GENEVO AMERICA in the TOLA market,” said Scott Ringo, Principal of Southwest Sales and Marketing. “GENEVO AMERICA’s focused product line and value-added approach are well suited to today’s market, and its commitment to advanced technology makes the brand a natural fit within our manufacturer lineup. We look forward to working with dealers across the region and building shared success with the GENEVO AMERICA team.”
The appointment is part of GENEVO AMERICA’s continued effort to give specialty retailers knowledgeable local representation and dependable support as the brand grows in the United States.
Dealers interested in working with GENEVO AMERICA in the TOLA market may contact Scott Ringo at Southwest Sales and Marketing at (214) 212-9049 or [email protected]. They may also contact Dave McKee at GENEVO AMERICA at (847) 208-5990 or [email protected].
ABOUT GENEVO AMERICA
GENEVO AMERICA is the North American division of GENEVO, a European company specializing in premium radar detection and laser protection systems. GENEVO AMERICA combines European engineering with a focus on driver awareness, professional integration, and knowledgeable support for drivers and specialty retailers. Learn more at www.genevo.com/us/.
Get the news before your competitors do. CEoutlook is the daily brief read by over 6,500 dealers, reps and manufacturers across the mobile electronics industry. Subscribe free.
