Press Release (UNEDITED): STURGIS, S.D. – Cicada Audio is celebrating its fifth anniversary in a big way, marking the milestone with the largest product launch in company history at the 2026 Sturgis Motorcycle Rally.
Throughout the rally, Cicada Audio will welcome dealers, builders, and riders to its expansive 2,600-square-foot display tent on Laselle Street, where attendees will experience the company’s newest products, exclusive demonstrations, and the latest innovations in motorcycle audio.
Leading the launch are the all-new FLXPRO Amplifiers featuring the new DIALD DSP software and CHXPRO Premium Coaxial Horn Speakers, representing the culmination of the final product development vision established by company founder Larry Frederick. Designed specifically for the demanding motorcycle environment, the new products combine industry-leading output, exceptional sound quality, and rugged reliability.
In addition Cicada Audio will be featuring new product offerings including the CXXM Mid-Bass Speakers, CMW Mid-Bass Woofers, and the all new WX IPX6 amplifiers and 5.25” H-D® Road King® 5.25-inch Speaker Pod.
“Reaching our fifth anniversary is a tremendous milestone for everyone at Cicada Audio,” said Larry VanSickel, CEO of Cicada Audio. “Over the past five years, we’ve earned the trust of dealers, builders, and riders by delivering products that perform in the real world. The introduction of our FLXPRO amplifiers and CHXPRO speakers is a fitting way to celebrate that journey and honor the vision Larry Frederick created for this brand.”
Since its founding, Cicada Audio has established itself as one of the fastest-growing names in motorcycle audio, developing products specifically engineered to withstand the harsh conditions riders face while delivering the performance and clarity enthusiast’s demand.
“This launch isn’t just about new products; it’s about celebrating how far we’ve come as a company and where we’re headed next,” VanSickel added. “Sturgis has always been the perfect place to connect directly with riders and showcase what makes Cicada Audio different.”
The company invites rally attendees to visit the Cicada Audio tent on Laselle Street throughout the event to experience the new FLXPRO and CHXPRO product lines firsthand and join in celebrating five years of innovation, performance, and growth.
