Intoxalock, the leading ignition interlock device (IID) brand in the US, according to its parent Mindr, has been testing a new consumer alcohol IID system called Keepr Drive at select car audio dealers in Iowa, Colorado and Washington State. Intoxalock will soon expand the roll out to more locations in these states.
The new Keepr Drive is a portable alcohol IID device that consumers can purchase online and have installed at a servicing dealer. With Keepr Drive, parents and family members can ensure that their teens and loved ones do not drive when inebriated. This is a voluntary product, rather than typical court-ordered IID.
Keepr Drive is based on a pocket-sized breathalizer called Keepr that launched last year. It works with an app, so that users can pre-test their breath before they enter the car. Keepr Drive is the version that is installed in a vehicle and linked to the ignition system to prevent a car from starting unless the user passes an alcohol breath test. (See more here).
Car Toys is one of the car audio chains participating in the initial test program, said Mindr spokeswoman Rachael Larson.
Those interested in Keepr Drive can learn more at [email protected].
New Version of Traditional Intoxalock Due
Additionally, Mindr is testing a new version of its current Intoxalock IID at a limited number of dealers. It is a sleeker version of Intoxalock with more features. Mindr said it will soon expand the testing of this new version.
Currently 160,000 Intoxalock IID units are in use in the US. About half of the brand’s service centers are car audio dealers, said Mindr.
Intoxalock Rolls Out a New App
Intoxalock worked with the MESA (Mobile Electronics Specialists Association) buying group to test a new app to help Intoxalock service providers access technical installation and other information.
Intoxalock completed a pilot program with MESA and service centers in the state of North Carolina to trial an app using AI to provide quick answers to service tech’s questions and help reduce customer wait times.
The app is now available to all 6,000-plus Intoxalock service centers, said Mindr.
In the pilot, the app reduced service times by up to 25 percent, “handing hours back to local small businesses we partner with,” said Mindr.
Called T.E.C.H. (Technician Empowerment Communication Hub), the app offers:
- AI-powered support: Intelligent troubleshooting and real-time guidance to help technicians diagnose and resolve installation or calibration complexities faster.
- Instant access to resources: Direct, in-app access to vehicle-specific wiring diagrams and scheduling tools.
- Real-time chat and feedback: A direct line to Intoxalock tech support, featuring instant feedback loops and photo and data upload capabilities.
- Streamlined compliance: Integrated driver’s license verification to help secure, accurate and enhanced customer onboarding.
- Simplified financials: In-app service center payment processing, reducing administrative overhead for local shop owners.
Mindr said dealers receive over $70 million in combined annual revenue from servicing Intoxalock, and the company does not take a cut of the service fees, according to Jeffrey Peck, VP of Field Operations at Intoxalock.
