Pioneer Electronics (USA) Inc. announced the appointment of The Wholesale House as the exclusive distributor for the Wisconsin and Northern Illinois territories. It succeeds distributor House Electronics “after a long and valued partnership,” said Pioneer.
In addition to these exclusive territories, The Wholesale House has been assigned coverage for Michigan, Indiana, Ohio, Kentucky and West Virginia.
Larry Rougas, Revenue & Growth Officer and Executive Vice President at Pioneer said of The Wholesale House, “Their dedication to speed, coverage, and high levels of dealer satisfaction will assist the Pioneer brand and undoubtedly improve the customer experience.”
Mark Yoder, President of The Wholesale, stated, “This is a tremendous opportunity for The Wholesale House. We appreciate the opportunity to better serve Pioneer in the territories we know so well.”
The Wholesale House may be reached at [email protected] or 419-542-7739.
Love the Wholesale House and what they bring to the table!! Many Dealers depend on them from top to bottom and they always come through! I vouch for them any day!
Hi Everyone – This is Steve Height, the owner of The Wholesale House. I started this business 49 years ago selling grey Pioneer 6×9 s out of the trunk of my car – lol. That was in 1976. We have grown and evolved during the last 50 years and we are just getting started. We are thrilled to have the opportunity to service Pioneer Dealers in our territory.
We who have been in the biz for some time knew the Wholesale House’s history. Hopefully the old regime is gone, and they have the second chance; if they do not commit the industry’s major historical problem that challenges all of us (especially) independent retailers, it’s losing control of the distributor and the factories overdistribution overall. Greed is not a good thing.
Those of us who have been in the business for many years are well aware of the Wholesale House’s history. With any luck, the previous regime is behind them, and they now have an opportunity for a genuine second chance.
However, that opportunity will only matter if they avoid repeating one of the most persistent and damaging challenges in our industry, particularly for independent retailers: the loss of control over distribution channels and manufacturer overdistribution. When product saturation is driven without discipline, it ultimately erodes value for everyone involved.
Sustainable success requires restraint, accountability, and respect for the distribution structure. Quite simply, unchecked greed has never proven to be a viable long-term strategy.
Time to choose another brand! Wholesale house sells to anyone anywhere. This is common knowledge. Bad move Pioneer
Can’t wait to see what the future holds with this exciting news!!!!
Congratulations Mark, this has been a long time coming.
without Chicago Dist with a warehouse for available pick up same day this will eventually hurt sales dealers buy as needed or keep 1 on display to show for demo dealer’s will adjust to buying other major brands
I can remember when The Wholesale House would grey market Pioneer products selling to anyone and everyone back in the day. We were supposed to sell only in our areas and distributors were assigned territory’s. Wholesale House always had Pioneer products. LOL They were always caleed the Whorxhouse because of their practices. Hopefully they have changed.
Unfortunate to hear you feel this way about The Wholesale House. Companies change and that place has always been great to me and my business. Happy to see this addition. Keep it going TWH!
Nothing has changed; they are probably selling online like they use to as well. Nothing like a distributor selling online against the shops they provide.