Orca Names New National Training Coordinator
Orca Design & Manufacturing announced the appointment of Joseph Norton as National Training Coordinator.
In his new role, Norton will oversee national training initiatives for Focal, Gladen, Mosconi, Blackhole, Raven, and Exile Audio. His responsibilities include developing product trainings, leading DSP and OEM-integration sessions, building digital training content, and supporting retailers.
Norton previously led technical support at MUSWAY. He has a strong background in system design, DSP tuning, OEM integration, and dealer-focused technical support. “His hands-on expertise and communication style make him an ideal educator for in-shop trainings, national events, and digital content platforms,” said Orca, which calls technical support a key strategic investment at the company.
Nalaka Adikari, Orca Director of Sales, said, “Joseph’s experience, passion for training, and deep understanding of real-world installation challenges make him an incredible addition to our team. Joseph will play a key role in shaping how Orca educates retailers and elevates the customer experience across all channels.”
Orca Design & Manufacturing, Camarillo, CA, is the exclusive U.S. distributor for Focal, Gladen, Mosconi, Blackhole, and the newly acquired Exile Audio brand.
Bryatt Fischer Formerly of JL Audio Joins Off-Road Lighting Company
Nacho Offroad Lighting, supplier of high-performance off-road lighting, announced the appointment of Bryatt Fischer as Key Account Manager. In his new role, Fischer will be responsible for managing strategic partnerships and driving growth.
Fischer was previously Senior Product Marketing Manager for JL Audio at Garmin and had been a Director and a VP of Marketing at JL Audio, prior to its purchase by Garmin, for over seven years. Fischer’s expertise at JL Audio included powersports OEM partnerships and off road business.
Brian Hosford, Vice President of Sales and Marketing at Nacho Offroad Lighting, stated, “Bryatt’s comprehensive understanding of our target markets and proven track record of expanding brands into new channels are precisely what is required as we continue our growth…”
“Nacho has all the ingredients to win long-term in off-road lighting: serious performance, a product-first culture, and the kind of backing that helps partners scale with confidence,” said Fischer.
Nacho Offroad Lighting specializes in the development of advanced off-road vehicle lighting. It is aligned with ARB, which is Australia’s largest manufacturer and distributor of aftermarket 4WD accessories, it said. ARB products include bull bars, protection equipment, Old Man Emu suspension, Air Lockers, roof racks, canopies and recovery equipment, to prepare vehicles for the remote and harsh conditions typically encountered off road. ARB currently has more than 50 stores and over 100 stockists located across Australia, as well as offices in the United States, Thailand, Europe, the Middle East and an export network reaching more than a hundred countries around the world.
Congratulations to Peter from PS Sounds for being named International sales trainer as well. Great installer and tuner.