As part of its shift from inside sales associates to independent manufacturer’s rep firms, Alps Alpine North America (Alpine) has named the newly formed rep firm Driven Marketing, LLC as its rep partner for Northern California, Central California, and Northern Nevada, effective October 1, 2025.
Driven Marketing’s founding members are two former Alpine associates–Greg Douglas, a former award-winning Alpine Direct Sales Rep and Pete Bobsin (also award-winning) formerly in Alpine New Product Development. They launched Driven Marketing, based in Angels Camp, CA this month. Driven also now represents Modus Global, AudX, GCH Automotive Systems and SoundBOX products, with additional brands coming soon, it said. It covers Northern and Central California and Northern Nevada.
Driven Marketing announced it “will continue to serve Alpine dealers with the unmatched dedication and responsiveness that have defined [our] previous Alpine careers.”
“We will continue to bring our territory expertise and dealer-first mindset through new partnerships,” said Bobsin. “Alpine’s heritage of innovation and performance fits perfectly with our mission to deliver meaningful value to our retail partners — not just with product, but with real-world solutions, support and business development. We thank Alpine for the opportunity and look forward to steady growth of the brands we represent and the retailers that we service during this exciting new chapter.”
Driven Marketing said it also assists dealers with launching key dealer initiatives and managing large-scale training programs as well as maintaining demo vehicles for product showcases.
For more information, email [email protected] or visit www.drivenmarketing.pro
Photo: Greg Douglas (left) and Pete Bobsin
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Congrats! Best of luck men!