By James Chevrette
Wet Sounds announced the promotion of Mark Gerick to Business Unit Director, effective August 22.
Gerick most recently served as Chief Operating Officer, where he helped oversee periods of rapid expansion in a changing market.
In his new role, Gerick will oversee the next phase of Wet Sounds’ expansion, with a focus on product development, customer experience, and evolving market conditions.
Gerick said “I would not have this opportunity if it were not for my team. Since I started with the company in 2020, we have built a great team that continues to innovate and give the ‘clear, loud and live’ experience to our customers.”
He added, “With this role, I will continue to mentor, coach and keep placing tasks in front of our team that are important to our dealer base. Our team is focused on being the innovators, being the first and continuing to provide high performance products to our partners.”
Wet Sounds was founded in 2005 in Texas by a team of audio industry veterans who developed marine, powersports, outdoor, and lifestyle audio systems designed for extreme environments. In November, 2021, Patrick Industries, a diversified component supplier, acquired Wet Sounds.
Jake Petkovich, President – Marine, Patrick Industries praised Gerick for his leadership and advancing Wet Sounds’ position in the market.
