Several industry veterans have launched ALPHA Sales Group, a new 12-volt representative company on the East Coast.
With over 150 years of combined experience, the team at ALPHA Sales Group said it is seeking to “redefine traditional representative firms through their innovative go-to-market strategy and extensive knowledge.”
“Additional team members will be added as the territory matures into a well-known entity,” says Lance Diehr President of ALPHA Sales Group. We assembled a great team with years of talent to become a viable option for manufacturers to bring a clear message to the dealer base from Florida to Maine.”
The Team at ALPHA Sales Group consists of: Lance Diehr, President; Bill Dolsen, VP Sales/Georgia Sales Manager; Dennis Hopper, Florida Sales Manager; Derek Franklin, VA/NC/SC Sales Manager; Mitch Galitz, MD/PA/Southern NJ Sales Manager; Larry Appleblatt, Metro NY/NJ Sales Manager; and Jim Gallagher, Upstate NY/NE States Sales Manager.
Every ALPHA Sales Group manager has over 30 years experience in the industry with the exception of Franklin, who is considered the “young buck.”
For more information, contact Bill Dolsen at [email protected]








