VOXX will revamp the Directed/Viper remote start lineup in a full relaunch towards the end of the year, it said.
The company has redesigned its remote transmitters and said it plans product “innovations,” with details to come,
Additionally, the current line, called VOXX-DEI will be renamed DIRECTED by VOXX.
“We acquired the engineers from Directed when we purchased the company. They have been working on upgrading the Viper and Avital lines since that time,” said Director of Marketing Seth Halstead. “We’re also working on other product categories as we get to leverage their expertise. There’s been a lot of engineering going on in the background,” he said.
The relaunch will include new in-store displays, dealer support programs and a new dealer locator.
The aim, said Halstead, is to return Viper “to its roots of ‘For Installers, By Installers’ with launch of the new product line.”
VOXX purchased Directed in 2020.
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With Compustar going manufacture Direct in Canada which gives us a ton of anxiety. We tried the DS4 product near its inceptions and returned all of it as well removed the 8 we put in customer vehicles at our cost. But that being said. A new line give me new hope that they will have solutions that work and fit the current needs we have.
Here’s hoping for the best… we carry for Directed and Firstech and DS4 sales are near zero because the comparison between platforms has such a huge separation in reliability, ease of install, etc etc. They might be first to market on some solutions, but that doesn’t mean anything if the solutions are buggy and unreliable, and if the hardware is frustrating to use and more time consuming to install than the competitor.
Long overdue