Pioneer Electronics said it has completed an eight month effort to clean up unauthorized discounting of its car audio brand online.
Hazim Jainoor, speaking at KnowledgeFest in Dallas last month, said Minimum Advertised Pricing (MAP) of the brand is now stable on Amazon, eBay, Best Buy and more.
The company hired multiple third party agencies to monitor and enforce MAP, he said.
“Now we have a good group of distributors, independent dealers and key accounts conducting business ethically and adhering to our policies,” Jainoor said.
Pioneer is now focused on marketing promotions and it continues to invest heavily in research and development. Jainoor said the company is planning “revolutionary new technology for the aftermarket.”
Pioneer just extended its June sale to run through October 1. Its “Season of Saving” promos offering $150 or $100 discounts on some radios is expected to be an annual event, Jainoor said, similar to how certain luxury car brands hold annual holiday sales events.
Pioneer is also offering a free SiriusXM tuner with its DMH-WT3800NEX radio in conjunction with a SiriusXM current promotion.
Photo: Jainoor in a demo vehicle (his own) at KnowledgeFest Dallas 2023.