12 Volt Opportunity for Hyundai/Kia Security

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Hyundai, Kia Security Settlement

Millions of  owners of Hyundai and Kia vehicles may now be incentivized to upgrade their car’s security system.

Hyundai and Kia have settled a class action suit, agreeing to pay vehicle owners a $300 stipend towards upgrading their cars.  The lawsuit stems from the vehicle makers’ failure to include immobilizers in about 9 million vehicles, resulting in rampant car thefts, claimed the plaintiffs, which included 9 cities, said the Milwaukee Journal Sentinel.

Also, over 65 insurance companies filed suit to compensate for their costs in insurance claims.

Vehicles covered in the settlement are listed by the Milwaukee Journal Sentinel (scroll to the end).

Aron Demers, Senior VP VOXX Electronics said, “This is a great opportunity for our expediters and retailers to engage with the local Hyundai and Kia dealers in order to ensure their customers’ vehicles are safe and secure. This could also open the door to sell other 12 volt products like rear seat entertainment, blindspot kits, and remote start systems.”

Retailers may want to contact their security vendors to see if they have sell sheets and materials available for approaching car dealerships.

Sources: Automotive News (subscription may be required), Milwaukee Journal Sentinel

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