Metra Electronics announced its has revived its Tsunami car audio accessories brand, which will be offered for brick and mortar distribution only.
Accessories such as wire and amp kits will be serialized and sold on a Minimum Advertised Price (MAP) basis.
“It’s a complete re-imagining of the brand designed to accommodate the clean wire movement going on in our industry right now,” said Jake Bates.”We want to keep this clean on the Internet and control who has it” to provide more profits for dealers, he added.
Tsunami products include audio connections, power, ground, and speaker wire, amp installation kits, battery terminals, distribution blocks, and fuse holders.
Metra is also offering a Tsunami economy series with RCA audio cables, fuse holders, amp kits, and speaker wire. “These new products will be serialized using unique labeling, with no online sales permitted, for better supply chain control,” said Metra.
In audio connections, Metra’s Jason Anderson said, “We wanted to push the boundaries of what an RCA cable is, and our engineering team went to work creating an RCA XLR hybrid. This hybrid takes the advantages of true left, right, and drain, while maintaining the transfer format of an RCA.” This creates a functionally directional cable that performs with “crystal clarity,” said Metra.
Tsunami’s new TSX line of RCA cables are available in 2 ft to 21 ft and use a pair of OFC mini 59 coax, optimized for ultimate noise rejection and clean signal transfer. The mini 59 allows for flat cable construction, which is easier to run and conceal.
Other Tsunami products are as follows:
Power, Ground, and Speaker Wire
Tsunami’s bulk wire solutions are “elegant enough for the showroom floor” and designed to save time in the install bay, said Metra. All power, ground, and speaker wire products in this line come in an easy-pull box, which houses sleeved cable with 2-tone braiding. Included in the box are all ferrules, heat shrink, and ring terminals needed. Metra said, “This efficient bulk wire setup is not available from any other manufacturer in the industry.”
Amp Installation Kits
Amp installation kits are available in 8, 4, and 1/0 GA options and are designed by Tsunami to offer installers a straightforward solution in comparison to charging per foot. A single line item on the customer quote covers all the power and ground products needed for a single amplifier installation. The TSX series amp kits include 18 feet of power wire and 2 ground cables to ensure enough product, even for large SUVs.
Battery Terminals
Metra said, “Since quality battery terminals are crucial to the longevity of an audio installation, Tsunami designed theirs with solid brass construction and T20 Torx set screws” for maximum current flow with minimum resistance being added to the system. Brass components are finished with satin nickel plating.
Power and Ground Distribution
Tsunami’s solid brass power and ground distribution blocks have independently fused outputs to protect the individual loads that are connected, while the ground blocks consist of a single solid piece to consolidate returns to a unified grounding point.
Economy Series
Tsunami’s TSB Economy series is a more affordable line of RCA audio cables, fuse holders, copper-clad aluminum amp kits, and speaker wire.
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As these products are produced to be issued to Brick & Mortars exclusively, and the notion that accessories such as these should offer the retailer substantial margins, and are thought to be less of a challenge from internet pricing and distribution; I have not experienced price concerns from potential clients for most connectivity items. I’m excited to see these products for the accolades described. RE: M.A.P…. Personally, I feel in this era that MAP pricing is unnecessary in every aspect of our business, and controlled distribution is the order of the day (week, month and year)! It feels like no one sells at MSRP. Why should we cheat ourselves from potential profit, especially we independents?
That is a very smart move!