Maxxsonics is launching February 1, four new aggressive incentive programs for independent specialist retailers.
The incentives apply to MB Quart, Hifonics and Crunch brands.
The company is offering Deduction From Invoice (DFI) discounts with five different tiers. Secondly, it is offering a Volume Incentive Rebate quarterly. Thirdly, Maxxsonics is launching a reduced freight program and lastly, it is offering a new “aggressive” demo program for dealers who demonstrate Maxxsonics products in demo cars or demo boards .
“The icing on the cake,” said Maxxsonics VP Sales Sam Dattalo, “is the program can include purchases from all three brands with MAP protected and non-Internet products. It includes MB Quart powersports, marine and mobile audio. It’s very achievable when you combine all the brands.”
DFI discounts range from 3 to 7 percent. Quarterly VIRs range from 3 to 5 percent. In addition, the company is offering a 2 percent credit card discount.
Crunch is an entry level line and Hifonics offers big bass. MB Quart offerings include German built components and two MAP protected speaker series.
Maxxsonics has been moving in this direction for the last 5 years, it said. Two years ago, it launched the Hifonics ALPHA series, a MAP protected line. Prior to that it launched the BRUTUS Elite Internet protected line
Sounds like a good plan.
Great moves!
Way to go Sam.