Industry Veteran Joins Lucas Lighting

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Lucas Taps Industry Veteran

Industry veteran and recent Alpine Western Regional Manager, Ken Wiseman joined new automotive lighting company Lucas Lighting, as of May 23.

Wiseman has held many key aftermarket posts over his 36 years in the industry at Sony, Eclipse, Elettromedia, and Phoenix Gold. He becomes National Sales Manager at Lucas Lighting, responsible for all domestic sales.

Ken Wiseman Lucas Lighting
Ken Wiseman, Lucas Lighting

Former Lucas National Sales Manager Steve Rogers is promoted to the new post of VP Sales.  “We had over 400 percent growth last year, which is good at the start up level and we have aggressive growth plans this year,” said Rogers.  “We find a lot of 12 volt stores have not been successful previously in the lighting category, so for us, it’s really important that we see as many reps and dealers as possible to share the success stories some of our retailers have had…”

Wiseman has had experience building 12 volt brands in the past.  He helped relaunch Elettromedia in the US in the mid 2000s and helped relaunch Phoenix Gold after it was purchased by AAMP Global.

NavTool“We believe that Ken’s passion and experience of building premium level brands will help Lucas Lighting tremendously…I have had the pleasure of working with Ken in various capacities over the last 23 years.  His integrity, consistency, dealer-centric focus and passion for the industry are a perfect fit for our company vision,” Rogers said.

Wiseman and Rogers worked together on the Eclipse and Elettromedia brands when Rogers was an independent manufacturer’s representative.  They also both worked at AAMP.

“We have a lot to accomplish in our road map over the next five years.  We need quality people to accomplish that and Ken is one of the highest quality people I’ve known in this business,” Rogers said.



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  1. First there was car audio. Then there was Light. Congratulations Ken

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