Veteran 12V Exec Launches New Company

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Larry Frederick Launches Cicada Audio

Cicada Audio is a new motorcycle audio company launched by veteran 12 volt product designer/manager, Larry Frederick.

The new company offers plug and play audio for Harley-Davidson motorcycles. Its selling points include lightweight products that won’t weigh down the bikes that use neodymium magnets instead of the heavier ferrite magnets.  Additionally, Cicada horn tweeters have replaceable components (users just screw off the back).

Products are mid to high end at competitive price points.  “We make a $500 6 1/2 inch speaker but they are neodymium with two inch voice coils instead of the standard 1.5 inches. Everyone does a one inch voice coil on the tweeter, mine are 1.4 inches.  The size of the voice coil determines the power so I want to give you high sensitivity and power,” said Frederick, who has designed products since the start of the car audio market under brands including Altec Lansing, Alpine, AudioMobile, Phoenix Gold, Coustic and more recently Cerwin Vega and Diamond Audio.

“I am the Godfather of car audio. I was there when the earth was cooling,” he quipped. “I was putting 15-inch woofers in cars in 1974.”

Products include harnesses (sold as options). Some of the line will ship next month.

Frederick will work with three distributors and hopes to sell to only about 50 dealers in the near term.

“It is time for a high end and more focused approach to motorcycle audio. Today’s motorcycle audio is like car audio circa 1990…growing, and needing nurturing, technical knowledge, training, and custom solutions,” he said.

New products include:

Amplifiers with DSP built-in

  • DSP125.4 – 4 X 90 WRMS @ 4 ohm / 4 X 150 WRMS 2 ohm
  • DSP250.2 – 2 X 150 WRMS @ 4 ohm / 2 X 250 @ 2 ohm

Standard Amplifiers

  • CX125.4 – 4 X 90 WRMS @ 4 ohm / 4 X 150 WRMS 2 ohm
  • CX250.2 – 2 X 150 WRMS @ 4 ohm / 2 X 250 @ 2 ohm

CoAx Horns – CH Series

  • 6.5 inch / 6 X 9 Inch / 8 inch NEO Coax Horns – 2 inch VC and 1.4 Inch Ring Radiator
  • 4 ohm and 2 ohm version

Coax Speakers – CX Series

  • Waterproof 6.5 inch and 6 X 9 inch shallow Coax (Aluminum dome tweeter)
  • 4 ohm and 2 ohm version

DSP Processor –  DSP88

  • 8in/8 out DSP processor, small and BT controlled setup

Pro MidBass Drivers – CM Series

  • 6.5 inch / 6 X 9 Inch / 8 inch NEO MidBass – 2 inch VC

Ring Radiators – RR

  • 2 Ring Radiator (horn) tweeters, both shallow with one super shallow with built in grill

Accessories/Harnesses

  • 8 and 4 gauge power kits,
  • TSLink harness for HD,
  • Loaded harness input with Molex
  • Speaker output with Molex.

 

Frederick says he has designed thousands of mobile audio products, won five  CES Design & Engineering Awards and holds two US design patents.

A website will soon go live at  www.cicadaaudio.com

For more information call 480-758-4394 or email [email protected]

 

 

 

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12 Comments

    1. Wow! Stan was my hero!!!! I am a HUGE comic book collector. So I totally get it 🙂

      Thanks

  1. Larry it’s good to see you alive and well. Looks like the product might have some potential in the MC world. Call me when you need a national sales manager.

  2. Congrats Larry! But the title of “Godfather” still belongs to Richie…

    1. Pretty sure I was designing and building car audio before Richie did his store…

  3. Congratulations Larry.
    I hope you are still in AZ, I just moved out here so maybe I can come by and see your new place.

  4. Will your new product introduction be on a 17 year cycle? Good luck with the new venture! Great to see you doing this for your benefit this time.

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