A former retailer has launched a new social media company for car audio, window tint and automotive retailers, distributors and suppliers.
Called Praspekt360.com, the new company handles social media posts, Google search optimization, website updates and other services. Current clients include Triton Audio, Echo Sales (a Chicago distributor), and Kingpin Car Audio, NV.
Praspekt360 is run by Eric Carter, former owner of Indiana retailer Cartronix and current President of the new Mobile Electronics Syndicate (MES) Family.
Clients send Praspekt360 pictures of their installs, their showroom and location and Praspekt updates their social media. It makes sure Google Maps and all Google pages have correct information to optimize search results.
“I’ve been doing this for a long time. I’ve done it for my store and I’ve done it for a while on the side,” Carter said. Over the past 5 months the side business grew to the point it made sense to create an official business, he added.
“I’ve found over the years, there’s a lot of dealers that say they are doing it [social media] but they aren’t really. They don’t have the time,” said Carter. “I analyze their current website, fix up SEO or design a new website. I post on Facebook, Instagram … daily posts with their content or images.”
He said, “The exclusive backend systems developed by Praspekt360.com automates the process of posting content on social media whenever the page is likely to get the most views from the users.”
The Praspekt360.com team also works with Google Ads, Google Business Manager and other marketing technologies and strategies. The company also offers e-commerce packages to deliver products directly to customers.
The service starts at $350 per month.