New Industry School Gets Support

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AAMP Joins The Industry School

The Industry School launches March 1 with its first vendor partner AAMP Global, it announced Thursday.

The Industry School aims to be an always-available training destination for 12 volt retailers. In addition, it will serve as a peer-based educational hub in which users can interact and share information.

Led by former Mobile Electronics Magazine editor Solomon Daniels, The Industry School expects to announce more partners by the March 1 launch.

AAMP training will be provided in six courses including product seminars for brands PAC, Stinger, Phoenix Gold and EchoMaster. A fifth “training room” will focus on different technology solutions, while the sixth is reserved for private retail training.

The school will also offer a general training program called “Retail and Tech” at launch for retail salesmen, managers and installers developed by prominent industry retailers and technicians to improve general store sales and performance.

“On day one, retailers will be able to enter the site and receive general training, and training specific to AAMP and soon other vendors,” said Daniels.

“Training has been a cornerstone of our existence since AAMP was founded,” said Jeff Smith, director of training and events for AAMP. “…In researching different LMS (Learning Management System) solutions, we found that The Industry School represents the perfect balance of next-generation learning with a framework built specifically for our industry. We are excited to launch this partnership to showcase our new technology and be an integral part of evolving education in our industry.”

For more information visit the beta site

The Industry School is currently conducting one-on-one and weekly virtual tours for industry manufacturers via Zoom. To schedule a tour, contact Kerry Moyer at (910) 216-0664 or [email protected].

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    1. Hi Ira,
      The Industry School is open to all brands. AAMP is just the first! Feel free to call or email me with questions.

  1. Sounds great! We need qualified techs and sales people. But if the criteria is only geared toward the brands that align themselves with the school, what’s the point? Are they teaching how to properly disassemble a vehicle? Are they teaching the sales staff how to properly qualify the client and vehicle? Are they teaching what steps to follow when something isn’t working correctly? This industry is great when everting goes according to plan, but, in the real world trouble shooting is the lesson that should be taught. Unfortunately this only comes from hands on experience. The people that have been successful in 12v are the ones that learn from their mistakes and adjust accordingly. “Showcase our new technology”? Sounds great. Also sounds like a sales pitch. This is a trade. Just like plumbing, HVAC, automotive tech and many ochers, it can’t be taught in a 6 week class. God bless any specialist shop just selling boxes over the counter. For most of us it is labor/install driven. If the techs don’t like it, it won’t sell. If the sales staff gets calls with problems, it won’t sell. If the owner doesn’t make any money, it won’t sell. Let’s stop trying to fix our industry with online seminars and focus on backing up our techs in the trenches.

    1. Hi T,
      You are right: there are two sides to training for our industry — products and business. The Industry School is set to address both. If you have ideas for non-product training that will benefit retailers and installers at the store level, I invite you to submit them for our Retail & Tech Training Room, which is intended for this very purpose. You can submit your ideas at

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