Wolfram Audio, an SPL brand of competition speakers and amplifiers, has been selling its products directly to consumers, but is now branching out and pursuing direct dealer distribution.
The company has been around for 6 years but began “officially” operating in 2017. It gained a following at competition events and through social media and claimed sales of $4 million last year.
Wolfram was launched out of Mesa, AZ by a 20-year old, Colin Buckeye in partnership with a 29 year old Tim Kell. It considers itself the next generation in car audio.
“As all these brands start to go into marine, and as car audio gets older, we have the next generation buyer coming in,” said Jacob Scott, a consultant for Wolfram. The brand, he says, represents an opportunity for dealers to cater to the next generation of car audio buyers. “What I mean by the next generation buyer is that kids don’t want $1,200 components or a bass package that does 500 watts. They want [at a low cost] 1,000 watts to start the conversation or a minimum of 750 watts and I mean deep bass…that will allow people to go out and have fun and the car audio doesn’t smoke up in front of them.”
With its heavy focus on social media, Wolfram claims to have posted a Tik Tok video that won over 8 million views. Its Instagram account shows over 30,000 followers.
“Colin started as a competitor and saw a market opportunity…a lot of the brands turned off customers with performance issues or customer service issues or affordability. He provides an SPL product that you could compete with and afford,” said Scott.
To dealers Wolfram offers selective distribution and it says its products are protected and monitored on the Internet to guard against discounting. With an order, dealers also get free local marketing, social media and SEO from Wolfram.
The company is also readying a website that will direct consumers to local retailers.
Wolfram Audio offers products that are made in America and overseas. It attends almost all the major enthusiast shows, and plans to attend 12 volt trade events.
Its products include the following:
Copper: 750 watts RMS, 10-12 inches; Silver 1250 watts RMS, 10-12-15 inches; Gold 2500 watts RMS, 10-12-15-18 inches; Platinum, Made in the USA, 4000 watts RMS, 450 oz y35 Magnet, American Coil, 15-18 inches.
W – Series: Power from 1500 watts to 7500 watts. Designer Series: Power from 4500 watts to 15,000 watts. C – Series: Power from 500 watts to 2400 watts.
Mid Ranges from 6.5 inches to 10 inches. Tweeters: 1 – 2 inches.
Plexi Back Plates for all amplifiers. Dual Amplifer Inputs for amplifiers. Recone Kits for subwoofers. Extended Warranty on product
For more information contact [email protected] or visit www.wolframaudio.com