Another New Rep Firm Launches

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Belair & ASsociates is new car audio rep firm

Belair & Associates is a new manufacturers’ rep firm out of Southern California, led by Mike Belair, formerly a territory rep for Elettromedia and a 12 volt shop owner.

Belair’s first vendor partners include MSC America, the US distributor for BRAX, Helix and Match (of Audiotec Fischer) as well as BLAM Audio from France and Stinger Speed Trap Protection.   Hushmat and Berke, a social media/SEO marketing company, are also new vendor partners of Belair & Associates.

MSC America

The new distributor officially launched November 1.

Mike Belair has been in the 12 volt business for over 20 years.  Recently, he worked for rep firm Adwest for two years and then opened his own store, Newport Autosound in Costa Mesa, CA, which he just sold.  Prior to these positions, Belair was a manufacturer’s rep for 10 years.

He is joined at Belair & Associates by Russ Bryall, Territory Sales Manager.

Jason Digos, Vice President of MSC America said- “We are excited to have Mike and his team represent our company in the Southern California market. He has tremendous relationships with specialty retailers, and we are looking forward to working together to develop the MSC culture in the marketplace.”

For more information on Belair contact [email protected]

For more information on MSC contact Jason Digos 480.372.2929

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  1. It’s nice to see our industry get some “new blood” here recently….that means it’s growing!!! All the best Mike!

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