Press Release (Edited): Stillwater, OK – KICKER, a nationally recognized brand in the automotive, truck and powersports mobile audio markets, as well as home and lifestyle audio segments, has decided to strategically focus efforts to boost brand awareness and sales within the recreational marine industry. Having earned a solid reputation and growth in the wake/surf boat, pontoon and runabout markets over the past 22 years, KICKER’s expansion efforts as Kicker Marine Audio are designed to generate greater recreational boating reach among boating consumers, OEMs and the retail aftermarket.
“We have been operating successfully in the marine marketplace within a few key sectors serving OEMs and dealers nationally and internationally,” said Jeremy Bale, KICKER Associate Director, Marketing-Marine Division, “We believe our newly expanded marine-specific KM Series product line is well suited to meet the demands of boating customers who seek both quality and top-notch audio performance as part of the boating experience. Our durable, waterproof and maintenance-free products are ideally situated to propel both consumer, OEM and after-market growth.”
To help facilitate its long-term plan for enhanced marine consumer and B2B penetration, KICKER has retained two experienced marine marketing powerhouses and journalists to maximize its efforts.
PR Power’s Marilyn DeMartini, an over two-decade veteran of the powerboat circuit, and Kenton Smith Marketing’s Wanda Kenton Smith, with 35+ years of industry experience, have partnered together on a joint marketing initiative to champion and turn up the horsepower for the KICKER brand. The twosome will assist KICKER with its marine PR/communications and brand marketing initiatives, promotions and sponsorships, special events, and select media initiatives.
The team has created strategic partnerships with the Boating Industry Elevate Summit/Top 100; the Marine Retailers Association of America’s Dealer Week; and as keynote presenting sponsor for the FLIB Marine Marketers of America luncheon and leadership meeting. The team is also actively engaged in Miami International Boat Show media and event planning, among other major initiatives.